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New North American Maserati Boss: We Need to Help U.S. Buyers Understand Our Brand.

Posted by Juicyjackson@reddit | cars | View on Reddit | 256 comments

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256 Comments

rafster929@reddit

“More expensive than Alfa Romeo, same quality”
View on Reddit #54127957

Juicyjackson@reddit (OP)

$46k Giulia vs $110k Ghibli... https://imgur.com/a/6CfhKiB
View on Reddit #54128378

CatProgrammer@reddit

The Alfa looks almost Mazda-y inside.
View on Reddit #54545729

iconfuseyou@reddit

That’s a dodge!
View on Reddit #54159547

MumpsyDaisy@reddit

am i on crack or does the alfa actually look nicer lol
View on Reddit #54128762

Juicyjackson@reddit (OP)

That was what I was getting at.
View on Reddit #54129133

theknyte@reddit

I'll only give the Maser props for the real gauges. But, that's about it.
View on Reddit #54129974

ob_knoxious@reddit

Alfa kept physical gauges in the Giulia until 2024. Source: my 23 with physical gauges.
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Juicyjackson@reddit (OP)

I would agree if they were super luxurious real gauges like the older Vantage... Not much of a difference from a Camry... https://imgur.com/a/YE8n29V
View on Reddit #54130379

hi_im_bored13@reddit

i’m a d1 maserati hater but that is leagues nicer than the camry
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mustangfan12@reddit

Holy crap it doesn't look any better than a Camry. I prefer analog clusters over digital any day, but wow they did nothing to make it luxurious
View on Reddit #54135741

intern_steve@reddit

Not on crack, but it's still a subjective call, IMO. The Maserati is bland in black, but clean. The Alfa dash looks over styled to me. I like buttons, though, so I'd have to pick the Alfa. I don't think either one is class leading, personally.
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starswtt@reddit

Which is totally fair, but the fact that they're at all comparable is a problem. The top of the line Alfa is roughly the same price as the entry level Maserati, they're in totally different price brackets. And on top of that the Maserati brand focuses on exclusivity and luxury far more than Alfa, so a poor interior is a worse compromise for the target demo. And regardless, Alfa is already mediocre in its own class (not the worst by any means, but definitely nothing better than mid.)
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thisisjustascreename@reddit

You can't tell anything from two crappy low res photos except the Alfa has more metallic surfaces.
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skyysdalmt@reddit

You just need help understanding!
View on Reddit #54134229

klowny@reddit

The Alfa _is_ nicer.
View on Reddit #54129641

_The_Real_Sans_@reddit

Must be an expensive clock
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strongmanass@reddit

That's why they killed the Ghibli.
View on Reddit #54138723

Phill_is_Legend@reddit

64k for a trident on the wheel
View on Reddit #54133129

Tchukachinchina@reddit

Total plebe here but *insert The Office meme:* they’re both the same picture.
View on Reddit #54128802

BioDriver@reddit

Worse quality. Sit in a Giulia and then a Ghibli and you’ll notice
View on Reddit #54128226

career13@reddit

Love my Giulia, simple as
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peopeopeopeo10@reddit

Same cars actually. Those platforms were all supposed to become Alfa Romeos before they abruptly changed the strategy
View on Reddit #54158154

losangelscv@reddit

Easy, bring the V8 back. The number of times I’ve tagged them on IG over this 😂.
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Brave_Cauliflower_88@reddit

Unreliable Faux luxury cars for people with bad credit. That's their brand.
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Dr_WLIN@reddit

Maserati is fucked. Their old spot of cheaper than Ferrari has been fully swallowed by Porsche. And the Corvette owns the cheaper than Porsche market. Sedans? good luck vs BMW, Cadillac,
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strongmanass@reddit

They were trying to beat Jaguar in the pivot to sporty luxury EVs, but Stellantis pulled the funding because all they saw were future losses. With the loss of that strategy, at the moment Maserati are totally aimless.
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Dr_WLIN@reddit

did they forget the Taycan and Etron GT exist? lol
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strongmanass@reddit

Not at all. Maserati benchmarked them and used the same battery supplier. The specs of the Granturismo Folgore and early Taycan Turbo S are extremely similar. But that was just the start. Maserati intended to become EV only and do it faster than any other brand in that space. They managed to make the first 2+2 sporty electric coupe and convertible, and the MC20 was supposed to be the first electric supercar. They were supposed to be the first brand to have several fun sporty EVs in the premium European segment. But as usual they take too long to develop their cars, the market moves on, and things wither on the vine. In this case it withered even before ripening.
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peopeopeopeo10@reddit

Fun fact, nobody has bought an electric GranTurismo or GranCabrio Folgore
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RallyVincentCZ75@reddit

I thought two GCs were sold in Italy. But overall Maser lived off its compelling engines and exhaust notes. Nobody wants an EV Maserati.
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peopeopeopeo10@reddit

I know about one GC, but built as a collaboration with a brand so doesn't count, and two press cars
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strongmanass@reddit

I've seen some listings come and go someone's buying/leasing them- with huge discounts I'm sure. But generally they haven't been popular at all.
View on Reddit #54169643

SergeantBacon101@reddit

Luxury hatchbacks. Introducing the all new Maserati Cinqueporte!
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_Spare_15_@reddit

That's just removing the inches of clearance from the Grecale
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sjgbfs@reddit

Actually! Something like a modern Alfa 147 GTA could be sweet. Throw the MC20 engine in a Fiat 500, add a gold clock on the dash and boom. 79k msrp let's goooooooo.
View on Reddit #54153789

ycnz@reddit

I'd at least want to try one
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alfredadamski@reddit

There is no need create a niche. To survive they can only do what others do and also offer products in segments that have high demand, All what they have to do is to have more reliable products and improve their brand image. Both things are easier said than done, but there is no other way. Most car enthusiasts still ignore this, but Porsche is mainly driven volume wise and profit wise by the sales of SUVs. The Porsche Macan was the most sold Porsche model in the US. And by now everybody and their moms should know that Porsche was saved by the introduction of the Cayenne more than 20 years ago. So if you want to succeed, you benchmark your SUV offering in those SUV segments with a Porsche Macan and the Porsche Cayenne and undercut them price wise and with leasing deals. Also more has to be done when it comes to the whole sales and after sales experience. The "cheaper than Ferrari thing" you mentioned worked when they could advertise that Maseratis were powered by Ferrari engines. So you basically got a Ferrari engine in a car for less money. This all stopped when Maserati officially switched to inhouse engines. This has nothing to do with either Porsche or Mclaran eating away into a pseudo non-existing niche you just made up. The 911 was never a "cheaper than Ferrari" thing. Porsche is Porsche. People who buy a Porsche 911 don't think "Uuuh, I wanted a Ferrari, but the 911 is cheaper, so I buy a 911." That is just not the case. And nobody who wants a Mclaran cross-shops it with a Maserati and vice versa. Mclarans brand shtick is all about beeing technologically advanced and fast. Maserati has never had this "look how advanced our new car is" thing going on. Maseratis were luxury oriented for most of the existence of the brand and were more focused on beeing "easy on the eye", sounding nice and they clearly had not focus to be the fastest car on the track. Mclaran had never that "luxury" thing going on. Mclarans whole brand identity is beeing built upon a car racing team in F1. Maserati really badly needs a very competitive compact SUV and a bigger SUV (read: Levante successor). that both undercut competitors price wise and also offer longer warranty than their direct competitors. Apart from a seven or ten year warranty, you need to remind people of older Maseratis that do not suffer from that poor brand image. As I have stated here once: I would start a series on the official Maserati youtube channel and show Maserati owners and their cars. Most ignorant people forget that cars like the Maserati Mistral, Maserati Merak, Khamsin, 3500 GT, the original Ghibli from 60s/70s, MC12 etc. existed. And beside of two competitive SUVs, Maserati needs a sub 100k USD/EUR sporty coupe that is a true successor to the 3200/4200, which was not all about beeing the fastest car.
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Ran4@reddit

Corvette isn't really a thing in most of the world though
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Dr_WLIN@reddit

re-read the post title.
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sjgbfs@reddit

Were they even that successful in said old spot? I like the QP and Spyder/Coupe, they kept the brand alive for a while but not sure Maserati really thrived with them. But yeah, going face to face with the big dogs with badge engineered models is ... ahem .. bold.
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Averageinternetdoge@reddit

> What slot could they even make a niche in? Proper comfy, elegant and "soulful" grand tourers. The classic sixties grand tourer concept doesn't exist anymore. Everything everybody makes is either too regal, track-focused or just bulky.
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BlackDS@reddit

Fuck it. Make a Lotus Elise.
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Juicyjackson@reddit (OP)

"He's presiding over a turnaround plan that will include driver experiences, auto shows, and a campaign to make sure everybody realizes how affordable an entry-level Maserati can be." You know, I don't think Maserati is at all affordable, the base Ghibli starts at $110k... idk how that is affordable unless they are planning on making the cars cheaper.
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MisterRenegade1@reddit

They no longer make Ghibli's. Only the Grecale, Mc20 and GT. Everything else is gone. I work as a technician for the brand, can confirm how shit and overpriced they are.
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cd6020@reddit

Not gonna lie. That MC-20 Cielo is a good looking car. No clue about the reliability or build quality.
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Porencephaly@reddit

It’ll be fun to buy one for half off in a few years and sell it before it needs any major servicing.
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MisterRenegade1@reddit

Not even a few years. Maserati has 0 resale value. Client bought an MC20 Cielo before summer, brought it back to be traded in for another car after summer (approximately 4 months later), it had lost 30% value. Didn't even do 2000 miles on it during that time. Have not seen any major work on them yet. Not many are buying them due to the price.
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AwesomeBantha@reddit

what’s crazy is that a local Maserati dealer has brand new 2023 model year MC20s listed at their original sticker prices of $260-290k these cars are 2-3 years old and unsold, how are they going to sell them at MSRP now?
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Jkcanwien@reddit

the coupes are no longer in production so they are becoming more rare
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AwesomeBantha@reddit

some of these were Cielos and not coupes lol
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cd6020@reddit

>lost 30% value. You wouldn't know it the way dealers are pricing used MC20s lol
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knightblaze@reddit

Let’s be real, all cars lose a lot of value off the lot and even more so the higher and more niche you go unless your Ferrari and maybe Porsche. They will generally sit on lots because it’s a small pool of customers
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MrReadilyUnready@reddit

You can get the coupe in a good spec for £135k here. It launched at £187k base, with most specced to near £250k as you can imagine.
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Porencephaly@reddit

So… half off after a few years.
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2bdb2@reddit

>a campaign to make sure everybody realizes how affordable an entry-level Maserati can be." The problem for Maserati is that the target demographic is people that Can't afford a Ferrari, but desperately want others to think they can afford a Ferrari Maserati isn't an aspirational brand. Nobody says to themselves "when I grow up, and I'm rich and successful, I'm going to buy a Maserati". They stumble drunkenly into a Maserati dealership after the Ferrari dealership tells them to go away. They buy a Maserati because they want other people to *think* they can afford a Ferrari, since there's just enough dregs of brand recognition left that some people think Maserati is still an Italian supercar. Nobody that wants to buy a Maserati wants it to be considered affordable by the masses.
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nimama3233@reddit

I would say their market demographic is more like cross shoppers of a Porsche or Jaguar.
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leesfer@reddit

Grecale is $69,000 which isn't bad considering the it competes with the Macan at $63,000
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In-Evidable@reddit

I think he meant “used.” Pre-owned Maseratis are very “entry-level” priced!
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FSCK_Fascists@reddit

Imagine how fit you will be after pushing it everywhere!
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V8-Turbo-Hybrid@reddit

Beside, Alfa Romeo and even Lancia are there. They can’t really make affordable models.
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Hrmerder@reddit

Nope just staying the same price while everything else keeps going up I’m willing to bet
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myredditlogintoo@reddit

How about not making shit cars?
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thejetssuckbigtime@reddit

Maserati boss: the interior filled with Chrysler switches and buttons
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GTAdriver1988@reddit

My brothers in laws were looking to buy an SUV and since my brother knows cars really well and what to look for they took him along as well. They looked at the Maserati SUV and my brother said that there were so many buttons that were straight out of the Durango and it just felt cheap. They ended up buying an X5 instead.
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Yotsubato@reddit

Ferraris, at least older ones, just have fiat electronics and switches too.
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firewoodrack@reddit

At the end of the day, it’s Fiats all the way down
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NightFuryToni@reddit

Wasn't there a Ferrari that used an infotainment from a Dodge Grand Caravan?
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U3011@reddit

It was slightly different. I bookmarked this around the time it was originally published and posted on various message boards. The QNX operating system still exists but I am unsure who uses it now. https://www.apex.one/articles/mygig-the-story-of-an-infotainment-system/
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landonh12@reddit

Lots of companies use QNX. It’s one of the most widely used RTOSes in the market for microprocessors. Mainly in industrial / factory automation and automotive.
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U3011@reddit

Thank you for the info. I did search it but a cursory glance made me think it was a different QNX. After reading your post I remembered having seen the name before and it was on Siemens marketing material and other places. I had no idea this was the same OS behind head units. But given your description and what I read about it, is it not more like a low level operating system?
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landonh12@reddit

It’s a real time operating system and is used when determinism and timing is important. It can run on application cores or microcontroller cores. Typically it’s run in place of Linux.
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SarcasticOptimist@reddit

And a panel gap so big Doug Demuro could fit a toothpaste tube in it.
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11GTStang@reddit

I still think back to that brutal review! Was funny he used a tube of toothpaste of all things. Probably had it in his checked bag
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aroundincircles@reddit

Or cars that are at least repairable.
View on Reddit #54128347

srtpg2@reddit

Or one whose steering wheel doesn’t fly off while driving
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010Horns@reddit

Who’s the popular one now, Paul?
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Hayce@reddit

It would have to be a very good steering wheel.
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AmazonPuncher@reddit

They are just as repairable as anything else. Is this a new reddit myth about maserati?
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aroundincircles@reddit

I have seen the engine bays. No they are not. Parts are also insanely expensive, you have to have specialized software (which should be illegal). It doesn’t take much to mechanically total a Maserati.
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AmazonPuncher@reddit

What the fuck are you talking about? I owned a granturismo and never took it to the dealership for anything. Stop believing everything your favorite youtuber says
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Dragonasaur@reddit

How old was it during your ownership? Any engine-out work required?
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AmazonPuncher@reddit

It was new and it was a 2012. I had it for 4 years. The granturismo doesnt have any standard engine-outs. If it did, they wouldnt be any more difficult than any other engine-out I have done over the years. Its like any other car. Theres really nothing complicated about it.
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RedditPoster05@reddit

Oh wow 60,000 miles that is an absolute shit ton.
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DirtyRedytor@reddit

You must be fun at parties.
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JohnnieDarko@reddit

What brands exist without expensive specialised software? Even for Volvo the official software (including computer) costs 40k and is only sold to dealerships. Maserati is just not popular enough to have a cracked or freeware version.
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SarcasticOptimist@reddit

Yeah. It seems about as complicated as a higher end BMW. 539 Restorations did the sedan recently. And Chris Fix had given one to his dad.
View on Reddit #54142949

asdf12311@reddit

Uhhh m539 absolutely hated the Maserati build. It broke multiple times and I believe he couldn't order some parts for it from Maserati. It was not easy.
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SarcasticOptimist@reddit

I'd rate it somewhere between the v10 m5 and project alpina.
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sicilian504@reddit

You clearly don't understand their brand. They don't make shit cars. They make shitty *Italian* cars. Ciao 🇮🇹
View on Reddit #54129219

Kurt805@reddit

When a car breaks, it's a piece of shit. When an *Italian* car breaks, it's charming, dramatic and magnificent.
View on Reddit #54139641

Saitoh17@reddit

The original flirting/harassment meme
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blonderengel@reddit

Ciao bella!
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IExtremelyNeedCoffee@reddit

"it's part of the experience"
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TheThunderbird@reddit

*capriccioso*
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V8-Turbo-Hybrid@reddit

Fix it again Tony.
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testthrowawayzz@reddit

The car with panel gaps wide enough to fit a toothpaste
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Siguard_@reddit

its a Mopar in an Italian jacket.
View on Reddit #54132923

WrongBlueprint@reddit

Yes. Rented a Levante with 40,000 miles on it for a week. The A/C went out on the second day
View on Reddit #54132344

UniStudent69420@reddit

I mean, the MC20 and the new Granturismo are really good cars.
View on Reddit #54130168

Scary_One_2452@reddit

They doubled the Granturismos price overnight and think they have some kind of Roma competitor on their hands 🤣 As if people that can buy a Ferrari would deliberately choose that thing instead.
View on Reddit #54130761

Realistic_Word6285@reddit

What a novel concept for these executives.
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thefanciestcat@reddit

This job shouldn't exist. What they need is to throw in the towel. Maseratis, if for some reason they "need" to exist, should be occasional limited edition models sold at Ferrari dealers. Every 10 years or so they should be like "there's a new Maserati sedan. 500 hundred will be made globally. Order at your Ferrari dealer. If you have to ask how much, you can't afford it." There would be no Chrysler parts bin shenanigans because they're not trying to sustain a brand and dealer network no one wants.
View on Reddit #54259413

SSLByron@reddit

Gaslighting us into believing there's anything to understand is quite a bold strategy.
View on Reddit #54127812

Juicyjackson@reddit (OP)

They are trying to gaslight us into thinking $110k is an affordable starting price haha.
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strongmanass@reddit

The article said $70K, and I'd argue that's too affordable for what Maserati want to be. It's going to land them in the same lease Ghibli trap that ruined their reputation.
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_Spare_15_@reddit

How come they never tried to make Bentleys's or Rolls's out of Ferrari parts? Instead, it has been Ferraris in a less desirable brand for 25 years and a cheaper sedan.
View on Reddit #54227415

pricklypolyglot@reddit

This guy gets it
View on Reddit #54139789

Averageinternetdoge@reddit

They *are* very beautiful though. (Modern) americans don't really seem to understand or appreciate beauty that much.
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AtomicKoalaJelly@reddit

Beautiful? Mausers have the same body lines as almost every late 2000s through 2010s commuter sedan. Smooth with overly defined wheel well lines that stem from mid body and no unique visual traits. They're generic looking from the shape to the light housings. Maserati's look like what a kid would draw they were told to draw a 2015 Mazda 3.
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peopeopeopeo10@reddit

Is the Grecale a beautiful car???
View on Reddit #54158119

Averageinternetdoge@reddit

All suvs are ugly so pay no attention to that.
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Sun_Aria@reddit

Cotton, let's see if it pays off for 'em.
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TheKuMan717@reddit

How about starting with removing all Chrysler switch gear
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olderfartbob@reddit

My dentist had a Maserati. I asked him about its reliability. His response: "I knew what I was getting into when I bought it".
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StevetheBombaycat@reddit

How about telling the chud in my town who insists on cutting me off when he’s the one that has the stop sign to learn how to drive like a human I have dash cams installed now so that I have evidence of him continually cutting me off so when I decide to T-bone him, it’s definitely his fault. That’s a start.
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astrosdude91@reddit

The Ghibli is a $12000 Craigslist car. No idea who is spending $100k on one
View on Reddit #54128666

alfredadamski@reddit

Are you a time traveller? The Ghiblis production ended in 2023.
View on Reddit #54193709

p4rty_sl0th@reddit

LOL you are pretty much right 40k mi 2020 for $27k, 110k mi for $12k, 21k mi for 30k
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BioDriver@reddit

Yeah good luck with that. When a Giulia with the expanded leather package is just as nice as a Ghibli that costs twice as much and is more reliable, you need to either lower your price or drastically improve the ownership experience. I don’t see Maserati doing either
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natek11@reddit

Ghibli is also a terrible name IMO
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alfredadamski@reddit

They ended the production of the Ghibli in 2023, so what's the point of discussing the name of a discontinued model?
View on Reddit #54193468

Teledildonic@reddit

Seems more befitting a cat bus.
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dsonger20@reddit

To be fair the Guilia and the Alfa brand aren’t exactly hot sellers. I think it’s more of a systemic management issue at Stellantis. I do agree though, the pricing on some Maserati vehicles are absolutely criminal. You pay S Class money a Ghibii when it shares switches with your moms Grand Caravan. The Grecale is nice, but too expensive as well. Why on earth would I get THST when the German competition can be had for less. A Grecale Trofeo costs 133,000 CAD. Meanwhile the X3 M50 can be had for 80,000. Like I guess the Maserati looks much nicer, but 50k more and it’s guaranteed to be more unreliable.
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starswtt@reddit

Honestly, I'm surprised that Alfa sales are as high as they are considering the utter lack of marketing, the amount of dealers trying to not sell you an Alfa, lack of investment and refreshes, and prior reputation But that only supports your point that Stellantis has a systemic issue
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AutoModerator@reddit

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dsonger20@reddit

Damn it not again!
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titoscoachspeecher@reddit

Start by cutting your prices in half.
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alfredadamski@reddit

Funny that you say that, because that's what they are doing. Not by half, but they are cutting their prices. The base price of the base Grecale was reduced in the US from 78k USD to 69k USD. In UK the Grecales price was reduced from 70k £ to 60k £. Cutting by half is unrealistic. It's not 2005, when the 4200/GranSport did cost around 110k EUR. And you need to still make a profit.
View on Reddit #54193415

Benjammin172@reddit

They’re kind of in no man’s land as it is. The kind of person that has enough fuck you money to justify buying a Maserati that will lose 80% of its value in two to three years is just shopping for other, better things. 
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Richard_Lionheart69@reddit

Their target market is wives who want a different brand than mb bmw to stand out not knowing they are total piles. Then they sell them to wanna be rappers
View on Reddit #54146463

burnedsmores@reddit

There are only so many Miami/Beverly Hills/Manhattan area realtors with New Jersey level taste
View on Reddit #54140891

ripestmango@reddit

Since when was 70K affordable?
View on Reddit #54128150

NeatlyCritical@reddit

Given that the average car price in the US is no 48k, not super far off. I mean that will only get you like 1.5 Honda accords now a days
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ripestmango@reddit

70K USD is over 96K CAD. The 1.5 Accord here is 29K USD/41K CAD Whatever you’re smoking I some of it 😂😭
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large-farva@reddit

the best way I've heard Maserati described is "a Maserati is what a poor person thinks a rich person drives" 
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FastToday@reddit

Here is an idea. Put their beautiful designs on top of a reliable chassis and drive train. Make big money
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Averageinternetdoge@reddit

Yep, get some custom tuned v8 platform from bmw or merc and job's done. Makes me wonder why they haven't done it already. Or are they trying to be some sort of heritage "in-house" company who make their own engines etc?
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EloeOmoe@reddit

The V6 they have now is a modified Alfa Romeo 690T which itself is a reinvisioned Ferrari F154 V8. So I guess just hot glue two more cylinders on it and be done.
View on Reddit #54174802

r3dk0w@reddit

Someone say something positive about Maserati that highlights their brand.
View on Reddit #54128683

nlpnt@reddit

It does 185! ...I lost my license, now I don't drive
View on Reddit #54160365

EloeOmoe@reddit

> now I don't drive That's because you're strung out, Joe.
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korko@reddit

I assume most people buy them because "Italian" which they think is a positive I guess?
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r3dk0w@reddit

To me, an Italian car just means $500 oil changes and $1500 just to get a dealership to look at the constant problems. Maybe newer cars are better and don't have these problems, but I'm not going to spend 3x more money to find out.
View on Reddit #54171078

korko@reddit

For me it means it’s bad but they’ll say it has “passion” or “feeling” to defend that it is an over priced hunk of shit.
View on Reddit #54172065

r3dk0w@reddit

The "passion" and "soul" of the car was really only marketing terms to get people to ignore the financial aspect of ownership. People want the amazing engine sound when revving the engine, but seem to also be ok if that sound is just from a speaker.
View on Reddit #54174663

cdp1193@reddit

Harry Metcalfe was raving about the new Granturismo. That’s quite a big compliment.
View on Reddit #54148556

EloeOmoe@reddit

He's owned two from the previous gen as well. An MC Shift and a ZF.
View on Reddit #54174654

09Customx@reddit

The Levante Trofeo drives pretty nicely? Too bad about the rest of it though. The Grecale is kinda dope too, good for people who forget Macans exist.
View on Reddit #54135348

thiskillstheredditor@reddit

Had the Grecale as a rental recently. Nice exhaust note, otherwise yeah it was a small SUV, nothing to write home about. Felt like a douche rolling up places in it.
View on Reddit #54142030

spaceguy_95@reddit

Curious why you felt like a douche?
View on Reddit #54147537

thiskillstheredditor@reddit

Well Maserati’s first off I feel are just douchey intrinsically. I feel like people with taste or any modesty would buy a Porsche for the same money, and I get the impression a lot of buyers wish they owned a Ferrari but can’t afford one. And I was in Portland, which is struggling and not a particularly wealthy or materialistic city. Driving past homeless people in something so ostentatious feels gross.
View on Reddit #54159838

EloeOmoe@reddit

> Portland Opinion discarded.
View on Reddit #54174595

pleaseletmeinimcold@reddit

I have a 2010 GranTurismo S and I feel the same as him. I’m a young guy (25) and rolling up in that thing to a gas station has people staring and I feel like, as he said, a douche. I think it’s a mix of being a bit shy, being young, and the economy being difficult for a lot of people right now. No one knows I spent less than a new Honda on it, non-car people all instantly think I’m loaded.
View on Reddit #54155100

ShrimpGangster@reddit

Exhaust note… that’s about it
View on Reddit #54129204

peopeopeopeo10@reddit

V8 is gone, now they dont sound
View on Reddit #54158376

r3dk0w@reddit

Isn't that sound generated using the Maserati Active Sound exhaust note generator? [https://www.ghibliforum.com/threads/active-exhaust-sound-generator-module.39547/](https://www.ghibliforum.com/threads/active-exhaust-sound-generator-module.39547/) [https://www.cete-automotive.de/en/maserati-active-sound-maserati-sound-vs-audi-sound/](https://www.cete-automotive.de/en/maserati-active-sound-maserati-sound-vs-audi-sound/) Sooo......fake.
View on Reddit #54130829

ycnz@reddit

The V8 Granturismo is one of the most beautiful cars of all time.
View on Reddit #54143880

strongmanass@reddit

Their designs are generally very good. Klaus Busse leads one of the best design teams at any manufacturer IMO. They have the only 2+2 convertible EV in the world and by all accounts it's fun to drive for all of its 5 mile range.
View on Reddit #54139130

Novacek_Yourself@reddit

I own a 2005 Spyder, and it's an amazing car. This was before Chrysler so I can't speak to the quality issues today but compare it to a Ferrari 360 its slightly slower and more bloated...its like 90% of the early 2000s Ferrari experience for 10% of the price.
View on Reddit #54138792

IBelieveInSymmetry11@reddit

Seriously. Imagine getting that brief. So where do we start, what do we have to offer, where do we win? Who is buying a new Maserati in 2025? If I had a friend that could afford one and they bought one, I'd be like what are you doing?
View on Reddit #54136817

EloeOmoe@reddit

> Who is buying a new Maserati in 2025? I'll be back on the market in a year or so. I'd look at one with a specific lease price in mind.
View on Reddit #54138415

EloeOmoe@reddit

Levante and Grecale Trofeo are the best driving cars in their class.
View on Reddit #54138375

teeshake@reddit

Man the MC20 is such a beautiful car. They're also great deals on the used car market.
View on Reddit #54128564

Fragrant_Hour987@reddit

Oil changes are $500-600
View on Reddit #54129769

MessyMix@reddit

Real question, what's stopping someone from doing the oil changes themselves?
View on Reddit #54146919

Fragrant_Hour987@reddit

It's rather compilicated [https://www.youtube.com/watch?v=OvJz4iYYjIQ](https://www.youtube.com/watch?v=OvJz4iYYjIQ)
View on Reddit #54148415

EloeOmoe@reddit

That's not complicated at all.
View on Reddit #54174556

thiskillstheredditor@reddit

Yep, it’s not a Honda.
View on Reddit #54141980

Naught2day@reddit

or new, a dealer near me had a new MC20 for $94k off MSRP after it had been sitting on the lot for a year
View on Reddit #54128949

teeshake@reddit

Holy hell that's incredible, id pounce on that asap
View on Reddit #54128984

Slyons89@reddit

Pretty easy to understand. It's a car for people so rich that they don't care that it loses 50% value in depreciation in one year, but with poor enough taste to buy a Maserati instead of something more desirable..
View on Reddit #54172412

bwoah_gimmethedrink@reddit

You need cars mate.
View on Reddit #54169263

Banana_Leclerc12@reddit

maybe not price the new granturismo from 180k starting?
View on Reddit #54168645

Percolator2020@reddit

Like a Ferrari, but even more Fiat.
View on Reddit #54167693

tommyanders@reddit

I understand the brand completely. You make ugly cars that age like milk, ugly interiors, shitty fit and finish, no innovation, not remotely reliable or fast enough for anyone to give a shit. And their value to depreciation reaction is nill. Bye 👋
View on Reddit #54163497

peopeopeopeo10@reddit

Maserati keeps telling this, "the brand needs more recognition", "it's a marketing issue", "the brand has potential". And yet at every single presentation they mention other manufacturers, like "if Ferrari can do this why can't we" or "just look at what Aston Martin did". Reality is: the Granturismo and Grancabrio are overpriced hot garbage nodody with a taste in cars would buy. The Grecale is one of the last BAD cars around in the luxury market, and the MC20 is an uber niche car which probably costs them more to make than they earn selling it (they have a single factory building them, and so far in 2025 they built... 30. Not 300, 30). They need to sell something people would consider buying, before "explaining what the brand means" or "improving awareness of Maserati's heritage".
View on Reddit #54158081

Corvus717@reddit

At least he isn’t trying to blame the consumers, he acknowledges that the company has to better communicate its products to US customers. In today’s world that basic insight seems to be missing , I just laugh when a product (cars, movies , restaurants etc…) fails and the marketing leads are basically blaming the consumers for not buying it.
View on Reddit #54156449

sjgbfs@reddit

"you can't swing a Ferrari, so here's a rebadged Chrysler" is pretty simple branding IMO
View on Reddit #54153482

OttoVonCranky@reddit

Maserati always made madly beautiful cars that were shit underneath. Now it's just shit. 
View on Reddit #54152726

learner888@reddit

Maserati is luxury brand of Stellantis, which is oxymoron. That's all you need to know, folks
View on Reddit #54148040

binkerfluid@reddit

Expensive and breaking a lot?
View on Reddit #54147054

Fit419@reddit

What if you just make a good car?
View on Reddit #54146402

Rynowash@reddit

Tell them to try the ford 6.0 diesel. She’ll be right after that small upgrade.
View on Reddit #54146319

gplusplus314@reddit

What I understand about the brand: money can’t buy taste, but it can buy a Maserati.
View on Reddit #54143831

thatgymdude@reddit

You want to understand us, its simple: Stop being a brand associated with the Ghibli which is universally hated as a "baller on a budget" sports car. Divorce yourself from FCA/Stellantis entirely and stop using their interior parts and switchgear. Give us something more exotic and exciting than a typical BMW and Mercedes, you are Italian, act like it and have some national pride. Want to win extra points? Undercut the German offerings and offer great lease programs and dont stock your dealers with arrogant jackass salesman. There I just solved all your problems and ensured your brand will be the top sales chart hero.
View on Reddit #54143705

BillNytheRussianSpy@reddit

As always, great discussion in these threads.
View on Reddit #54132560

AmazonPuncher@reddit

People who couldnt afford a heavily used one circlejerking about how terrible they are because they watched a doug demuro video about the ghibli. Always the same comments from people who have not been within 10 feet of one.
View on Reddit #54139491

AdmiralZassman@reddit

Yeah you're right they're great cars, it's just a conspiracy to keep their sales down. Never driven one but have ridden in one before and it's fair that no one would really consider one compared to the germans
View on Reddit #54141740

AmazonPuncher@reddit

It isnt a conspiracy. Its a reddit circlejerk. They sell like shit for the same reason a lot of good cars sell like shit. The market is just small. Lotus makes good cars and nobody buys them. The ghibli is for accountants who know nothing about cars to drive to work and show off. Everything else they make is pretty damn good.
View on Reddit #54141860

AdmiralZassman@reddit

Lotus had a two year wait list a while back
View on Reddit #54142551

AmazonPuncher@reddit

Thats because they dont have build capacity. If you think lotus has any history of massive sales, you've lost it. You're also grossly missing my point. The ariel atom is one of the best driving cars ever sold to the public and it has no orders because the customer base for that thing is small. Tons of good cars do not sell for shit because the customer base is small. Sports cars as a whole sell terribly these days. That isnt any indication of the quality of a car or how nice it is to own and use.
View on Reddit #54142937

Far_Middle7341@reddit

When Americans hear Maserati they think “… does 185… I lost my license, now I don’t drive”
View on Reddit #54141184

55XL@reddit

The brand is being a tarted up Fiat with lovely alcantara interiors to make your panties moist.
View on Reddit #54140535

cheezturds@reddit

Maseratis are the fake Gucci belts of cars. Crappy item made make one “appear” wealthy
View on Reddit #54140196

TheWolf_NorCal@reddit

We understand. It’s like a skinny Chrysler with nicer clothes.
View on Reddit #54139880

orangutanDOTorg@reddit

We do. That’s why they don’t sell here.
View on Reddit #54139761

Master-Mission-2954@reddit

I don't know what Stellantis' obsession is with having the rights to Alfa and Maserati. They're going to spend decades trying to get people to understand what these brands are supposed to be. The simplest solution to this problem is right there: Give these brands to Ferrari. IMMEDIATE problem solved.
View on Reddit #54139521

Drewski87@reddit

I think Maserati is attempting to move in the right direction. The Grecale and revised GranTurismo are pretty impressive in terms of styling and performance and it seems like their interiors are much improved over their older models. There's no getting around how steeply their cars depreciate, but hopefully they can find ways to make their cars more reliable and solid. I would have a GranTurismo or GranCabrio in a heart beat. I hope they can turn things around. I think it would be great if they could make some good offerings around the 60-70k range.
View on Reddit #54139408

OtterCreek_Andrew@reddit

I understand it perfectly and that is why I do not own one
View on Reddit #54139336

TheDirtDude117@reddit

Imagine if Maserati would do things like take the Alfa 4C and give it a NA V6 and manual transmission Or use the slower and less race inspired ZF8 and manuals of the Italian Drivetrains while making them more serviceable.
View on Reddit #54134327

EloeOmoe@reddit

> Alfa 4C I always thought they should have taken the 4C and made a special edition of it and call it the "Birdcage".
View on Reddit #54138502

LoPanDidNothingWrong@reddit

1. So what is your brand - Ferrari for people who don't have that much money? That group is pretty thin after trickle down economics decimated the middle class... 2. Or is it repackaged Stellantis products that might as well be a trim level? Like I don't think anyone at Maserati really can articulate their brand prop so how will customers know?
View on Reddit #54138081

Bpax94@reddit

“We at Maserati have dedicated our lives to answering the automotive worlds biggest questions like ‘how much depreciation is possible for a car in a single year?’ And ‘Is it true that people really will buy anything?’”
View on Reddit #54138056

cuteman@reddit

Tried to convince my wife a grecale is interesting. She went with a Q5 instead.
View on Reddit #54138005

EloeOmoe@reddit

> how affordable an entry-level Maserati can be The new Quattroporte went *down* a segment and is slated to cost 20% more than the outgoing, larger, model. The new Maserati's are getting *fantastic* reviews. The primary issue is that, price wise, they're a stretch away from Ferrari or McLaren. Worse still, Maserati's are playing in the same field as Aston Martin, who gives you a reliable, well known and insane V8. Maserati really needs to bite the bullet and take the trim levels on the GT they have now, replace the V6 with a V8 and keep the pricing the same. Add an entry level model with the V6. I say this as a *Maserati Owner*. I have the Maserati I have now because it is literally the best sounding V8 on the market. This V8 can be argued as the best V8 to have ever been produced. Both Maserati and Ferrari gave it up, Maserati gave up V8's altogether. American's don't misunderstand the Maserati brand. Maserati simply can't define it.
View on Reddit #54137841

narwhal_breeder@reddit

Maserati is basically Italian Infiniti now.
View on Reddit #54137816

MiataQuack@reddit

Low quality - High depreciation, what else do I need to understand?
View on Reddit #54137777

hundredjono@reddit

The US buyers understand Maserati is the Wal Mart of Italian cars
View on Reddit #54137299

dfields3710@reddit

I disagree with his sentiment of not making any factories in the U.S. Most people won’t care and if ur trying to get more people to buy it, you should do it. Especially when ur known to be unreliable, expensive to buy and expensive to maintain. With that being said. If I had the money, I would absolutely buy the MC20 in a heartbeat.
View on Reddit #54131686

V8-Turbo-Hybrid@reddit

Most Mercedes and BMW SUV models are made in America. Yep, it isn’t totally bad idea. They can ask Jeep guy helping to built their SUVs.
View on Reddit #54136508

Pinecone@reddit

For me, every Maserati I see brings up 2 thoughts: 1. It sounds good. Credit where it's due, the noise they make is pretty nice. 2. You can see the piles of cash melting away as it drives around. Nothing depreciates faster than a Maserati. At the end of the day if I wanted to take a risk on an Italian car I'd go with an Alfa Romeo.
View on Reddit #54135846

vsaint@reddit

You could also try to understand US buyers
View on Reddit #54130116

korko@reddit

I don't want anyone to cater to US buyers, most people here buy garbage... Which I guess means there should be more Maseratis?
View on Reddit #54135665

boturboegt@reddit

Maserati: everything negative about owning a ferrari with none of the positives.
View on Reddit #54135318

Mrr_Bond@reddit

They should probably start by figuring out what their brand is internally.
View on Reddit #54134932

BWFTW@reddit

Remember when Maserati was using black on green LCD screens in their interior in 2010?
View on Reddit #54128170

DrBiochemistry@reddit

Yea.  I have a GT Still the best tool to turn dinosaurs into beautiful noise. 
View on Reddit #54134732

Rou_Of_The_Nine@reddit

To expensive for the average american citizen to own >_>
View on Reddit #54134621

adamosity1@reddit

It’s hard to buy a car that loses half of its value in a year.
View on Reddit #54129657

RedAero@reddit

That's literally every expensive sedan. Mercedes particularly.
View on Reddit #54134417

BD-TxState@reddit

I understand it just fine.
View on Reddit #54134187

Legendver2@reddit

They're gonna go through a jaguar-ish rebrand soon
View on Reddit #54134136

Wiggles69@reddit

What's to understand? That they're the Mitsubishi of exotic cars?
View on Reddit #54134048

Productpusher@reddit

He isn’t wrong .. everyone who hates Maserati compare it to a Ferrari or similar car when it should be compared to an E class or 5 series and is better than both . Ghibli was the most fun and complimented car I’ve leased out 7 series , multiple loaded E class , m3 , and my now shitty teslas
View on Reddit #54131182

Juicyjackson@reddit (OP)

I feel there is a slight difference in luxury between a similarly priced 5 series, E class, and Ghibli... https://imgur.com/a/7GKSPB4 Not to mention the power difference... 577 horsepower for the 5 series and E Class. 424 Hoesepower for the Ghibli...
View on Reddit #54133977

Ehmc130@reddit

For what they’re trying to charge, I’d much rather have a 911. It’ll hold its value a hell of a lot better, too.
View on Reddit #54133878

mcorliss3456@reddit

Clearly, nobody actually read the article before spouting off. Typical Redditors.
View on Reddit #54133872

kunzinator@reddit

My Maserati goes 185...
View on Reddit #54130291

Juicyjackson@reddit (OP)

So do a lot of $110k+ cars...
View on Reddit #54133693

kunzinator@reddit

It's a song lyric that I now see I slightly misquoted. Joe Walsh - Life's been good My Maserati does 185 I lost my license, now I don't drive I have a limo, ride in the back I lock the doors in case I'm attacked
View on Reddit #54133826

NeatlyCritical@reddit

Aside from the your cars are total shit (and expensive) no american is going to be able to afford any brand of cars for quite awhile.
View on Reddit #54133743

grannyshifter35@reddit

Over priced garbage, what else is there to understand?
View on Reddit #54133262

A_Ahai@reddit

Honestly the most recent Maserati I’ve seen was driven by Christopher Moltisanti
View on Reddit #54133163

Twin_Turbo@reddit

Pay 200k, have it be broken and worth 40k in 4 short years! The US consumer just doesn't understand.
View on Reddit #54133161

THEREALCABEZAGRANDE@reddit

Maserati has never made a car i would buy before at least 5 other options. They've never even been in the conversation. I do understand what they bring to the table: points of brilliance wrapped in weird looking unreliable wrappers. The problem is we do understand the brand, and we don't like it, at least not over superior competition.
View on Reddit #54132977

dumbname0192837465@reddit

I automatically assume you're full of shit if i see you in a Maserati
View on Reddit #54132396

Tballz9@reddit

I wouldn’t ever buy one, as their reliability scares me…and I own some Italian exotics
View on Reddit #54132038

Baronhousen@reddit

They do 185, right?
View on Reddit #54131461

EL_Chapo_Cuzzin@reddit

They need to help themselves from not building unreliable cars. You shouldn't need an engine out service to do certain maintenance work.
View on Reddit #54131453

r_golan_trevize@reddit

Everything I need to know about Maserati, I learned from Joe Walsh, thank you very much.
View on Reddit #54131285

Temporary-Chest-3111@reddit

They’re not going to slash prices on Maseratis as that actually makes them less desirable to the rich. Their cars are basically just status symbols, so they’re just purely focusing on marketing and penetration. Not much is going to change fundamentally as far as car mechanics and manufacturing quality.
View on Reddit #54130860

pawpawpersimony@reddit

I understand their perfectly. Overpriced money pits with nice styling.
View on Reddit #54130178

The_KMag@reddit

if maserati want to recall the good elements of their brand, they should just become a kit car company and sell replicas of the 250F. with goggles and an open-faced helmet to match, of course
View on Reddit #54130142

Hrmerder@reddit

Maserati is a car for influencers who need something as shitty and fake as their plastic surgery and attitudes. Make me believe otherwise
View on Reddit #54128965

Primi_Noscere_1776@reddit

Are you from Miami? ; )
View on Reddit #54129987

ELMACHO007@reddit

You brand sucks and the quality is shit. Start there.
View on Reddit #54129491

collegeqathrowaway@reddit

I understand it perfectly well, a Charger with nicer lines and a Ferrari engine. I just don’t want something that’ll be worth 1/10th what I bought it for 3 years later. There’s a dealer in my area that has a 70K mile ‘18 Ghibli for 12K. I’m thinking about offering 9.5 and using it as a project car😂
View on Reddit #54129425

fabuzo@reddit

Deluded
View on Reddit #54129019

SRQmoviemaker@reddit

I totally understand their brand is "fancy chrysler" (aka a polished turd)
View on Reddit #54128273

ZeGermanHam@reddit

Yup
View on Reddit #54128753

Euler007@reddit

Bada boom , Bada Bing.
View on Reddit #54128559

comeonyouspurs10@reddit

Just for fun, since I'm in the market for a luxury sedan, I went and looked at brand new Maseratis. I figured I'd start with the Ghibli. The first car that popped up was $112K MSRP. For a Ghibli with an interior that looks like it came from a Volvo but ten years ago. Much like the Giulia, the products just are not good enough relative to the competition and the prices are downright offensive.
View on Reddit #54128520

SigmaKnight@reddit

I honestly like the looks of Maserati, but the quality and reliability is atrocious.
View on Reddit #54128469

AFCBlink@reddit

TL;DR - “Crap quality shouldn’t be a criterion for your buying decision.”
View on Reddit #54128129

TzarKazm@reddit

They definitely don't get talked up much, but I'm not really sure what he is expecting, I'd never consider one because the resale value is completely bonkers, there aren't enough dealerships to take them to, and I feel like there are better options options at that price.
View on Reddit #54128023