Toyota Motor North America - First Quarter 2025 Sales Results

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1ceC0n@reddit

I went through the most stressful car buying experience in my life in trying to get a rav4 hybrid during peak covid in 2021. I had one Toyota dealership that want me to pay $5000 up front or go elsewhere, others said they would not take buyers not using Toyota financing or support coscto auto.

I finally found a dealership 1 hour out of town that honored Costco auto and paid $1000 deposit. A few months later they "lost" my order and had to get another one from the factory as I wanted. Blizzard white with gray interior, no black!

6 months later my rav4 finally arrived and the techs started to put on after market accessories as soon as it rolled off the truck nd my salesmen had to run and tell them I did not pay for extras and to take them off and then management said he should not have sold me the rav4 without markups but they "forgot" they were honoring coscto MSRP.

Then management said I had to pick my rav4 in two days before the end of October or they would give my rav4 to someone else. I told them I don't have a catr to drive up as my trade in Honda Civic was hit by a DUI was still in shop for repairs so I have no way to get up north 30 miles.

So my salesmen finally stood up for me and said he would take company car and come pick me and the wife up so we didn't lose our rav4. 4 hours of paper work later at 9pm, I was finally able to drive home my rav4 hybrid of 8 months of stress and anxiety.

I never wanna buy another car for at least 15 years....

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Mimical@reddit

It's wild that you are asking for something so straightforward and yet there are so many intentional things trying to fuck up the ask.

I had such a different experience buying my Mazda 3. I walked into the dealership with some prices and builds I had printed off from the website, and just said "I want a manual 3 in a hatchback. With these 3 extras and absolutely nothing else"

Test drove one they had on the lot and basically had the car a week later. Zero pressure. Didn't even attempt to upsell all the post dealer shit. 10/10 buying experience.

I feel like the Toyota lot is the opposite, the dealer basically has a car and if you don't buy it right there and right then you can fuck off.

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NCSUGrad2012@reddit

Toyota really did well with their hybrid cars. My boyfriends mom has the RAV4 hybrid and absolutely loves it

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Kryptus@reddit

They don't charge a lot more for the hybrid power train. That's why they were so successful IMO.

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Signal_Ball4634@reddit

I hope they just pull a Camry with the rest of the lineup and offer hybrid standard. That's a big reason people turn to Toyota anyways.

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SubjectRevenues@reddit

I just hope they soon discover the joys of sound dampening in the engine bay. The biggest reason why I don’t go Toyota is because of how irritating their engines are to my ear. It doesn’t need to be whisper quiet, I just want them to dull out the harshness and maybe cut out some of the higher pitched tones under high load.

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cptpb9@reddit

To an extent that’s just their engines, they’ve never sounded great especially 4 cylinder ones

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narwhal_breeder@reddit

It’s not the sound quality, they are just loud in the cabin. It all comes down to sound deadening.

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1ceC0n@reddit

Buy a Lexus

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narwhal_breeder@reddit

Why would I when I already have an E-Class?

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1ceC0n@reddit

Then why are you here?

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narwhal_breeder@reddit

On the cars subreddit?

Because this isn’t /r/whatcarshouldibuy

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hearonx@reddit

All Camrys are hybrid now.

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Vynlovanth@reddit

That was the point of their comment.

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ggtsu_00@reddit

Add a plug-in option to the camry/corolla and kill off the Prius. The Prius has served its purpose but doesn't really need to exist anymore.

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tugtugtugtug4@reddit

Well their cars are expensive to begin with. Pretty much at every segment the Toyota/Lexus entry has a higher base and higher optioned price versus the rest of the competition.

People like the hybrids because they are seamless. Your average non-enthusiast doesn't notice any difference versus a normal car, in operation or in maintenance. All they notice is a significant fuel savings. There's really no reason not to get a hybrid option if you're committed to buying a Toyota.

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aprtur@reddit

I just had a base model 2025 Corolla Hybrid as a rental for work in Atlanta last week, and was genuinely impressed with it. It may not be the most fancy car in the world, but it's an honest, comfortable, easy to use commuter car. The fuel economy was phenomenal, too - I wasn't sure if I'd hit "Prius numbers", but managed a 59.5mpg average across the 57mi driven on my trip, the majority of that being short city driving. For a $24k car, that's an incredible value proposition.

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ban-please@reddit

My girlfriend told me her husband raves about their RAV4.

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thetimechaser@reddit

My wife had one (I totaled it whoops) and the only complaint I had was it was a little noisy on the freeway, otherwise awesome vehicle, quick even off the line with the electric motor kicking in.

We upgraded to the Highlander Hybrid which uses the same drivetrain so I went from 40+ MPG to about 33, and the car no longer feels fast around town but inside I'd compare to an E60 BMW.

Toyota really nailed these things

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V8-Turbo-Hybrid@reddit

Crown Cross ( not Signia ) sales is really bad, the sales number in under 1k units.

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Nyexx@reddit

Did anyone expect this vehicle to do well?

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DocPhilMcGraw@reddit

Toyota thought the problem with the Avalon sales was that it wasn’t a crossover. In my opinion, the problem with the last Avalon was the front end. It was just too polarizing for a lot of folks.

I wish Toyota would instead give us the Crown sedan, but they won’t.

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aprtur@reddit

Either the sedan, or the Purosangue....er..... Crown Sport. After seeing a ton of them around Tokyo last year, I can confirm that they're a very attractive looking little SUV in person.

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007meow@reddit

That looks great.

Like a Lexus LS with fewer steps

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Drzhivago138@reddit

Even the "Crown Crossover" isn't much of a crossover. It is about 4" taller than an Avalon, but only .5" of that increase was because of ground clearance. The rest is from just having a tall roof, like a Five Hundred.

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DocPhilMcGraw@reddit

Right but a lot of lay people I find don’t know that part. I’ve had people swear they thought the Crown was higher off the ground in comparison to the Camry than it actually is. In reality I think the difference in ground clearance between the Crown crossover and the Camry is something like 0.2 inches.

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Drzhivago138@reddit

Avalon: 5.3"; Crown: 5.8"; Camry: 5.7". The Crown looks like it has more thanks to all that black cladding. The cladding also disguises how high the beltline is.

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DodgerBlueRobert1@reddit

With the exception of the Avalon's last model year in 2022, the Crown really isn't selling any better than its predecessor since it came out for MY2023. I wonder if its styling has held back its sales numbers. It's just an odd looking vehicle to me.

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tugtugtugtug4@reddit

Its way too expensive for what it is. It has the power-oriented hybrid so fuel economy is bad. Its nice for a Toyota but worse than a Lexus despite costing pretty close to the same.

The styling also definitely hurts. The Avalon was basically for old people who used to buy Cadillac or Lincoln sedans, but the Crown styling is way too avant garde for that crowd.

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DodgerBlueRobert1@reddit

Yeah, I don’t understand that car’s positioning in the lineup when you include Lexus into the mix. The ES literally has the same price spread as the Crown. And yes, the styling of the Crown is very strange. The ES, especially in F-Sport guise, looks wayyyy better to me. And you can choose either a tried and true n/a V6 or a 4 cylinder hybrid.

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F1_Geek@reddit

I'm starting see quite a few of them now. They look good.

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Kryptus@reddit

I bet they would sell more if they had Lexus badging.

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V8-Turbo-Hybrid@reddit

There is ES already.

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aprtur@reddit

I'm curious how that compares to available units on the ground - Toyota did specifically say that they didn't intend it to be a volume seller.

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DocPhilMcGraw@reddit

There’s “not intended it to be a volume seller” and selling way worse than the Avalon it replaces.

Last year they sold just under 20k of them. If the sales figures stay the same they’re looking at just about a 50% drop for the year.

I don’t see them keeping it for too much longer either way. If tariffs go into effect tomorrow, I expect Toyota to pull the plug on the Crown crossover pretty quickly. It just wouldn’t be worth it. Especially considering right now they’re going for well under MSRP.

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aprtur@reddit

I think you're missing the point of my question, though - if Toyota purposely didn't saturate dealers with cars, it wouldn't have broken whatever that set number is regardless. Based on their saying that they anticipated it to be a niche vehicle from the start, I'm guessing production wasn't much higher than the amount sold. Visibility on the ground is a big part of what sells volume cars for Toyota.

I agree with you on expecting it to be in a precarious position moving forward, though - I've thought it was the worst option out of the four form factor New Crown lineup from the beginning, and after seeing the Crown Sport in Japan last year, find it really stupid they didn't bring that over instead (although the Crossover was everywhere around Tokyo while I was there, also).

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DocPhilMcGraw@reddit

But your point doesn’t take into consideration that even though they were building a niche vehicle, it no longer becomes profitable when you’re selling so little of them at a price point similar to that of a higher volume car.

Right now there’s around 1000 listed for sale nationwide. And the majority of them are listed for under MSRP. So Toyota is almost definitely going to pull the vehicle by the end of the year.

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aprtur@reddit

A few points of contention:

1.) my point absolutely takes that into account. If Toyota pursued this as something that's not a volume proposition, that means they had another reason to offer it - maybe just as a PR move to get the Crown name re-established? Hard to say, but if they knew it wasn't going to sell a lot, they had to have another motive for it - with how conservative Toyota is, I highly doubt they went into it blind, and I also doubt they didn't run the numbers after seeing what was going on with the Avalon.

2.) Sale price impacting Toyota is more complicated than you're stating here. While that possibly doesn't bode well for dealers, it also doesn't effect Toyota's bottom line as long as all units sell to dealer floorplans. If dealers complain enough about the sale price eating into holdback, then yes, they may consider pulling it, but it depends on how cheaply Toyota is selling the vehicles to dealers under wholesale pricing - if the dealer is still selling at a profit while coming in under MSRP, things are still pretty good. We'd need to know if they're actually selling at a loss.

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redcatmanfoo@reddit

I think it's pretty clear Toyota is making more signia and less regular crowns because, now that they have both, buyers like the signia more.

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EpicTaco9901@reddit

The signia looks pretty good in person, way better than the Cross sedan

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Recoil42@reddit

First quarter electrified Toyota and Lexus sales make up more than 50 percent of total sales volume

Landmark moment, and they just spun up the Toyota North Carolina megafactory.

This year is going to be absolutely nuts for Toyota.

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-crackling-@reddit

As much as this sub likes to shit on Toyota they appear to continue to be on point with their decision making.

Sales show that their decision to commit to hybridization instead of electrification was the right move. And I’m sure this new factory will help mitigate the impact of the new tariffs as well.

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tugtugtugtug4@reddit

Time will tell. I'm a Lexus fan so this isn't hating on Toyota, but the headlines this past year have not been great. Their prices are borderline nuts and there are a number of pretty concerning quality/reliability issues across many of their new products/power trains that are very un-Toyota like.

They can charge the insane prices for their cars because buyers rely on the high resale values to offset them. If their brand reputation is diminished by a lot of quality and reliability issues, that could change.

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Ancient_Persimmon@reddit

It was left out of the headline, but sales were pretty flat. It's good that more of them are hybrids at least.

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Kavani18@reddit

This sub shits on Toyota? All I ever see is them praising it.

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Corsair4@reddit

Per the full report, they sold just under 60,000 Tacomas in 2025, so far, representing almost 3x what the Tacoma did in 2024.

So, the Tacoma is selling roughly 4x what the Ranger is doing,

Seems to be doing reasonably well.

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tugtugtugtug4@reddit

Didn't the Tacoma just launch early last year? So, supply would have been spotty, making a YOY comparison less meaningful.

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andrewjaekim@reddit

The 4th gen Tacoma is selling very well. Anecdotally for every new generation Ranger or Colorado/Canyon I see, I’ve seen 4-5 new Tacomas.

Could be because the state of Colorado loves Toyotas

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Corsair4@reddit

With regards to the ranger, that is basically the ratio we see in sales.

Couldn't find numbers for the Colorado or canyon, but people acting like the Tacoma was selling poorly are simply ignorant.

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Slideways@reddit

Colorado at about 26,000, Canyon at about 9,000, up 73% and 65% respectively.

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Corsair4@reddit

Those are quarterly figures, yeah?

So the Tacoma has handily outsold the Colorado, Canyon and Ranger combined.

Thanks.

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DocPhilMcGraw@reddit

No no no that can’t be true. Just yesterday there were people on this very sub saying the Tacoma wasn’t selling at all and there were hundreds of them just sitting there on lots.

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Corsair4@reddit

Oh I remember.

I got in a fun conversation with a guy who insisted Toyota was being "typically Japanese" and didn't want to give consumers the hybrids they want.

For reference, Toyota sold just over 4 million hybrids globally last year. They alone represent just under 20% of all hybrid sales, and sold about as many hybrids as Ford sells vehicles, full stop.

But yeah, typically Japanese company doesn't want to sell it's products, and clearly that extends to the truck market, where the Tacoma is handily outselling the Maverick and Ranger combined.

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stav_and_nick@reddit

I’m still amazed that people are buying non-hybrid Toyotas. The price difference isn’t that big and you get a car that drives SO much better compared to the awful 4 popper + cvt in their ICE rav4, Corolla, etc

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Krakatoacoo@reddit

Well... there wasn't a hybrid option :D

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DocPhilMcGraw@reddit

RAV4 has an 8-speed with the non-hybrid, not a CVT.

The ICE engine in the RAV4 is also the same ICE engine used as the basis for the hybrid powertrain in the hybrid version.

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Uniball38@reddit

Don’t you get an 8 speed in the ICE Rav4?

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RyanGreener@reddit

Well, my wife bought a 2022 RAV4 non-hybrid mostly because hybrids weren't available for a reasonable price (or not available at all).

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dayvieee@reddit

It’s not that they aren’t it’s just that the supply for hybrids hasn’t caught up to the demand

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Shadow591@reddit

The hybrid in the 4runner has less space and is slower than the NA engine. Its not always a good trade off.

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Civilianscum@reddit

On paper yes its not much more but the demand is so high for the non BOF hybrids the gap is pretty large. Non Hybrid models can be had at invoice or less and the other is at MSRP or/and ADM.

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AwesomeBantha@reddit

hybrids are in much higher demand and can be more difficult to find, especially in Canada

hybrid numbers would be even better if they were able to make more of them

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Juicyjackson@reddit

Always been very confused by their sales releases...

Isn't this just a preset thing thing? They chose the production numbers of each model?

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Resident_Rise5915@reddit

Looks like the GX is doing well as it should. I’m not a Toyota fan but it is a really nice SUV