Thanks for the perspective. I agree with your explanation. However, I do believe Porsche is over leveraging their brand. Porsche's brand is prestigious in its heritage and within VW's heirarchy, but their no Ferrari. They made 40k 911's alone last year. McLaren made less then 2000 total of every model. 

Their new market strategy ever since going public is very private equity esque. They are making more cars than ever, increasing the "value" of said units, while their model line has evolved into the mundane. It feels like a pump and dump.

I know people like to use the word "refined" when describing modern Porsches, but refinement is not something I find akin to a sports car. In fact, my biggest gripe with the Lotus is that the refinement bastardized any meaningful sportiness in it. Instead of the best of both worlds, you get the worst of both. 

Having owned new Porsches as well as numerous other exotics and crazy track cars, Porsches' current production line just doesn't match its price tag. Every time I go out to buy a new 911, I always end up getting something else. They just aren't at all remarkable for what they are selling for. Words can not describe how unbelievably better a McLaren is to drive than a 911. They just aren't on the same planet, yet fully optioned turbos are eclipsing Arturas and the GTS.

These articles are just Porsches way to keep drumming up their product line in leau of their ever increasing price hikes and super aggressive push to fit their product into a more upscale market while providing meager evolutions of a stagnated platform caused by their own complacency from their current success.