In 2020, both a Romanian newspaper Evenimentul Zilei as well as a Hungarian newspaper Magyar Narancs confirmed that the ethnic Hungarian Ernő Barabás is the owner of the Hell Energy Drink. On March 20 1990, during the ethnic clashes of Târgu Mureș, Ernő took part in the beating of Mihăilă Cofariu, an ethnic Romanian from Ibănești. Following the beating, Cofariu remained neurologically disabled all his life. Ernő received a 10-year imprisonment sentence from the Romanian court, but he escaped by emigrating to Hungary. The Hungarian authorities denied all requests for extradition to the Romanian authorities

Egy igazi nemzeti kincs.