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EffectiveNew4449@reddit

It is very common in the US, but I think it gained in popularity over the last 15-20 years. I don't remember it always being a thing.

First time I had it was at home. My mom was looking for alternatives to peanut butter and came across it.

I personally eat it on an English muffin with bananas. The texture is odd, but satisfying.

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dogbert617@reddit

I seem to recall Nutella didn't seem to get really popular in the US, till like the late 2000s/early 2010s.

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It's very popular. I've eaten it since early 90s.

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Sitcom_kid@reddit

I'm not allowed to walk down the aisle in the grocery store that has nutella.

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Beautiful-Owl-3216@reddit

I'm in my early 50's and never heard of Nutella until about 20 years ago. I was dating a woman from Poland at the time and she thought it was unbelievable I never heard of it.

happyburger25@reddit

There's a crepe place downtown where I live that has Nutella/chocolate crepes.

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2pnt0@reddit

It was really popular when I was in college about 15-20 years ago. Nutella and bacon were basically meme foods. Separately... Though I'm sure someone combined them.

I had it in the 90s growing up in El Paso. It was more of a novelty then. My mom new about it because she spent a semester in Germany. If it could be found in the cultural hub /s of El Paso, it must have been somewhat main stream.

Most recently I bought it because I had a "need" to have something with a chocolate flavor in the house, and it was the most cost effective per ounce. I'll eat it on saltine crackers.

G0PACKER5@reddit

See it in groceries stores. Wife eats it occasionally. I personally prefer peanut butter on bread.

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WhichSpirit@reddit

You'll find it in a lot of grocery stores but pretty much everyone I know eats it as a dessert. It's too sweet for breakfast.

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Raving_Lunatic69@reddit

I think it's popular, but not like peanut butter popular. Quite a bit less, judging by what's on the shelf. I tried it because of a friend. It's good, but it's just too rich for me. Haven't really had any since.

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mrsrobotic@reddit

It's also extremely sweet. Funny since Europeans complain our food is too sweet for them 🤷🏽‍♀️

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dAKirby309@reddit

I wanted to get some but it has an absurd amount of added sugar, so I'll pass.

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Paperwife2@reddit

Same. I (GenX) personally have never bought it (I limit my amount of processed foods consumed) and my mom never did either…but I’ve had it at friend’s homes or restaurants.

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Squippyfood@reddit

At least peanut butter has some protein in it. Nutella is absolutely worthless.

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izlude7027@reddit

Somewhat popular.

Nutella is nowhere near interesting enough to have created such a foundational memory.

Very popular, very easy to find (literally available in my local grocery stores in a little snack pack with little dipping cracker stick things). Used on toast/bread, in desserts, etc. I don’t remember the first time I would’ve had it because it’s just always been something we had in my house, next to peanut butter, honey, and syrup.

It’s also a popular flavor for stuff. Like right now you can get Nutella Mickey waffles and a Nutella churro at Disneyland.

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Potential_Paper_1234@reddit

I discovered it in Germany in 2009 before I knew it existed.

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Sad_Analyst_5209@reddit

Bought some once, I think it eventually got thrown in the trash. Was not impressed.

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Splugarth@reddit

Oh yeah we had it in the 80s but had to go to a specialty store. Still love it!

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Every grocery store;

I don’t see how, because a jar will last forever.

I think there was a big craze back in the 10’s, when everyone was making every kind of dessert possible using it, but now it’s just… there.

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Internal_Kangaroo570@reddit

Was going to say I remember Nutella being really popular in the early 2010’s - like a lot of memes about how good it was or how obsessed people were with it and that’s how I first found out about it.

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Have a jar in my house. We put it on strawberries, bananas, toast, pancakes, French toast, French toast with fruit...

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sanildefanso@reddit

It was not available at all until the 2000s I think. I first had it in the 90s, but I grew up outside the US.

Nowadays it's basically ubiquitous.

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thesweetestberry@reddit

The first time I ate Nutella was on a long stay in London many years ago. Immediately loved it. I ate it for years until I married someone who has a deadly reaction to hazelnuts.

I favor a Spanish competitor, Nocilla. But they basically flip the script to make the spread more chocolate forward.

I like to eat it on water crackers (plain or black pepper!), skinny pretzel sticks, or wheat toast with sliced bananas.

Some people like to make marshmallow fluff sandwiches with it (this moi) but it’s admittedly very rich and not something you can eat on a regular basis. My cousin likes to make peanut butter sandwiches with it.

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I remember friends who had studied abroad raving about it in the late 1990s and looking all over town for the one grocery store that carried it. Now it's in all the stores.

I had one friend who studied in England who attributed her weight gain that year to how disgusting everything in the university dining hall was so she lived on Nutella and bread for the year.

It's OK, but I'd rather have peanut butter.

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JoshHuff1332@reddit

I would say its common. More than it was 20 years ago, but it probably peaked around 10 years ago. I mainly see it in pastries and desserts now.

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ATLien_3000@reddit

It's available fairly broadly, but it's a pretty niche/uncommon product.

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SavannahInChicago@reddit

I 🩷🩷🩷Nutella! I used to eat it with bread or put it on ice cream. It wasn’t really around until after I graduated high school in the 2000s though.

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genuine_counterfeit@reddit

It’s popular for sure, and even more so now than even 20 years ago.

I come from an Italian background and it was very normal for my family to have it, but a lot of the other kids in school didn’t really know about it or thought it was weird. This would’ve been in the 2000s.

I also make Nutella stuffed chocolate chip cookies with sea salt! Sooo good! I also undercook them a few minutes and they come out perfect!

https://www.ambitiouskitchen.com/nutella-stuffed-brown-butter-sea-salt-chocolate-chip-cookies-my-favorite-cookie-ever/

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AMB3494@reddit

It’s pretty popular. I’m not a fan but I use to make weed edibles.

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huuaaang@reddit

I personally never had Nutella growing up. It's something I'd heard about but never actually consumed. Similar to Chick-fil-A. I've literally never eaten there in my life.

I'm 50 and only tasted Nutella a couple of times. Maybe more if someone used it as an ingredient and I wasn't aware.

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I had it in a French class.

RanjuMaric@reddit

Not even in the same ballpark as Peanut Butter's popularity.

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Sparkle_Rott@reddit

I have never had Nutella in my 66 years.

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oodja@reddit

I was introduced to Nutella in the 1980's- my high school German teacher had brought some in with a loaf of freshly-baked brown bread from a German bakery in Philly for us all to try. Many of my classmates were skeptical, but I thought it was delicious.

Hot-Energy2410@reddit

I feel like there was a huge Nutella craze in the 2010s. I'd never heard of it, and my high school girlfriend introduced me to it. We ate it on toast. It blew my mind the first time I had it, and I couldn't believe I'd never heard of it before. For a few years, I ate it for breakfast with Toast, and chopped-up bananas.

Shortly after that, it seemed like it went from this niche item that you had to seek out, to this item that everyone talked about, and was more prominently featured in grocery stores (in center aisles, rather than tucked away on a random shelf).

Fast-forward to 2025, and I haven't thought about it in years. I grew conscious to how much sugar is in it, and stopped eating it myself. I don't think I've heard or thought about it in years.

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Major_Barnacle_2212@reddit

I’m addicted to it. Not sure when I first tried it, but I won’t pass by a shop selling crepes with it and fruit. Also good on pretzels! When I’m feeling down and need a treat I just spoon it out of a jar like peanut butter. I can’t really have it in the house.

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Beneficial_End4365@reddit

It’s not popular enough for most people to put it on their lists but popular enough that just about everyone loves it on a piece of bread

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Impressive-Solid9009@reddit

It’s our popular here, and very easy to find. First time I had it was about 20 years ago, in Paris, in a crepe with strawberries. That it still my preferred way to eat it. That, or melted in top of dulce de leche ice cream.

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Everyone I know/have ever known knew it or had tried it at some point afaik. I've never bought it, I had it in school. I eat it by itself or on toast

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Vegetable-Floor-5510@reddit

I was 7, and I was visiting family friends in Munich. We brought 6 jars back with us.

I ate it with untoasted white bread, but I haven't eaten it years. American Nutella seems way sweeter, although it could just be that my tastes have changed with age.

I used to send it to school with my kids occasionally on fluffernutter sandwiches, but one of my kids hates hazelnuts. My husband also occasionally will eat it that way. We buy a jar every few years when someone gets a craving for it.

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Vegetable-Floor-5510@reddit

I was adult before I remember it coming to the US.

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Yossarian216@reddit

It’s widely available in grocery stores, and often in restaurants as an option for things like crepes or pancakes, and there’s a branded Nutella store/restaurant here in Chicago that consistently has people lined up outside to get in, but that’s probably more novelty than anything. It’s a bit niche, the people who like it are very into it but most people aren’t buying it very often. I will say that children seem more into it than adults in my experience.

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Express-Stop7830@reddit

First had it in Paris in 1999.

I don't care for jelly, so a little smear of Nutella on a PB sandwich can be decadent.

Sithstress1@reddit

I was born in 82 in Oklahoma and have lived in a few other states. I had no knowledge of Nutella at all until I was in my 30s and my now ex husband brought a jar home from the store. It just wasn’t a thing in my house growing up, and it wasn’t really advertised that I ever saw, so I was just ignorant to its existence. Lol

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joepierson123@reddit

I've never purchased it there's a small section in the grocery store it's nowhere near as popular as peanut butter

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Opportunity_Massive@reddit

It’s very popular. I buy the large two-tub packs from Sam’s Club a couple times a year, my kids (of course) prefer it over peanut butter

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captainstormy@reddit

It's pretty common. Not exactly a staple everyone keeps in their house but it's something everyone is familiar with and it's easy to get.

I don't think I've ever seen an Ad for Nutella to be honest.

Usually I just eat it straight out of the jar with a spoon lol. I can't keep it in the house it's too damn good.

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JohnHenryMillerTime@reddit

It was available but primarily in niche European stores until ~2000s and really became widely available in ~2010s.

We eat it as a spread on toast bread in my house but I split my time growing up between the US and Germany so I may have a biased perspective.

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terryaugiesaws@reddit

Idk if I'm going nuts but I remember like 10 years ago nutella was randomly all the rage. I think I've only tried it once or twice in my life.

I like but it's just not something I would get normally. I like peanut butter & preserves

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I used to bring it back from Germany every year and would get made fun of for my poop sandwiches. I knew they were just haters, so I ate that damn shit sandwich every day.

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Canukeepitup@reddit

I dont eat or buy it. And i dont personally know anyone who does. But i still see it in grocery stores so i assume it has a fan base.

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Francl27@reddit

I buy it because I used to buy it in France, but I don't think the formula is the same. It's... quite unhealthy in the US (not that I care, it's delicious).

I imagine peanut butter is more popular but Nutella is definitely popular!

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Consistent-Fig7484@reddit

I remember seeing it at my friend’s house in the very early 90’s. Possibly late 80’s even. His dad was a doctor and they always had great snacks, I definitely remember thinking it must be a rich people thing!

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RodeoBoss66@reddit

It’s fairly popular, and it continues to grow in popularity (40 or 50 years ago most Americans hadn’t even heard about it; today quite a few Americans have at least heard about it, even if they haven’t tried it; many who have tried it like it, and some love it), but it’s not quite as popular as in Europe, and definitely not as popular and ubiquitous as peanut butter is here in the USA.

Yes, we usually spread it on bread, too. It’s also popular with fruit and in dessert recipes.

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HotButteredPoptart@reddit

I don't like it. I hate hazelnut.

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athomsfere@reddit

I hate Nutella, but love hazelnut!

Had it a friend's house. Still haven't actually ever bought a jar for myself. It's okay.

It's fairly popular. I remember being given some by my mother when I was a kid. She ranted and raved about how amazing it was; we all thought it was new, although I later learned it had already been around for about 40 years. Maybe it was just new in our area.

I always ate it on crackers. I don't like it as much as I used to, though — I have less of a taste for junk food than I did when I was a kid. 😅

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BookAccomplished568@reddit

I think it’s fairy popular. When I was in middle school I remember a huge surplus of videos on Vine about it. Next thing I know my dad had brought some home (don’t know where he saw it lol) since than it was always in our pantry & now that I’ve moved out as well lol.

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Rubijou@reddit

It is much more popular than it was 35 years ago, when I first had it in the US with a French exchange student… But it’s still not wildly popular. People interested in healthy eating (believe it or not, that exists in the US!) don’t like the palm oil. There are alternative versions available in health food stores without the addition of palm oil.

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SnowblindAlbino@reddit

Nutella is the worst of all the hazelnut spreads available in the US, at least in our market it's mostly palm oil and sugar, with limited amounts of nuts and cocoa. There are far better options, and even the cheaper ones are superior. For example, I have a jar of "Nutastic!" which is made in the US with Oregon hazelnuts; I bought it at Aldi for about 50% the price of Nutella. The ingredients are, in order of content:

hazelnuts
sugar
cocoa powder
whey powder
palm oil
dry milk
sunflower lecithin
natural vanilla flavor

Here's what's on the Nutella label:

Sugar
Vegetable fat
Hazelnuts
Skimmed milk powder
Fat Reduced cocoa powder
Emulsifier
Flavouring

Nutella is primarily sugar and palm oil; the better stuff is mostly hazelnuts, sugar, and cocoa. So sure, there's Nutella around but there are better, cheaper options too.

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Dapper_dreams87@reddit

I don't know exactly when it came to the US but I remember it being heavily advertised with coupon offers in the newspaper so my mom bought a jar. First time trying it was on bread served with raspberries from our garden on the side.

I remember this specifically cause my mom was mad at me for eating so many raspberries

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PainterEarly86@reddit

I've never tried it lol

Its popular but definitely not in every household

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wwacbigirish@reddit

We have it in my household but I don’t eat it and try to limit how much the kids have because of the sugar content. If they made a vastly sugar-reduced version I’d be a lot happier. First had it when I was a little kid, my Croatian neighbors gave it to us or I probably wouldn’t have known of its existence for years.

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ActionThaxton@reddit

i was introduced to it visiting Germany a long time ago, and i probably first bought it in the USA in the early 2000s, when it started being more ubiquitous on grocery shelves. (it was previously available, but usually in "imports" sections)

my memory is that it was richer and less sweet in Germany... but there was a long enough gap that it might be in my head, driven by how much i recognized US Chocolates were always inferior to european ones, even the same brands.

my primary use of nutella is on strawberries. I love that for some reason.

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Never tried it. Palm oil

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CommitteeofMountains@reddit

It's popular, but hasn't managed to convince Americans that it's an actual food/staple rather than confection like it has Europeans. Closest you'll get is it being paired with peanut butter of a sandwich as a treat.

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AdhesivenessCivil581@reddit

I first had Nutella in Italy, I loved it on the dark bread. I was thrilled to find it in America it seems sweeter than I remember it. I learned how to make my own with quality dark chocolate and no other sugar. Mine is not as smooth but it's pretty great.

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perthelia@reddit

First had it in college in Seattle around 1988 - a dorm mate brought a jar in that they shared out. I don’t remember seeing it commonly until much later though. When my kids were growing up we usually had it around and used it for toast, PB sandwiches, etc. I see it included as a spread for croissants and similar items these days.

I actually never used Nutella until I came to Uganda. My family and I didn’t even really make toast. While they have actual Nutella, I usually buy the off brand because it fast the same to me and is cheaper. I’ve been buying it pretty regularly while I’ve been over here because I can buy bread pretty easily and making toast isn’t hard.

I first encountered on my first trip to Europe in 1999. Thought it was magical. I might have even brought some home with me.

Apparently "noo-tel-la" is the Italian pronunciation: https://en.wikipedia.org/wiki/Nutella#:\~:text=Nutella%20(UK:%20/n%CA%8C,first%20iteration%20dates%20to%201963

I've read that Ferraro accepts that different places pronounce things differently, though.

I suppose your shock is similar to mine the first time I heard "taco" pronounced as "tack-o" by someone from England or saw the restaurant name "Wahaca."

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Queasy_Difference_96@reddit

Wait how are you supposed to pronounce taco if not tack-o?? 🤯

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marko719@reddit

tah-co

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Queasy_Difference_96@reddit

Oh so there’s more of an emphasise on the ‘a’? Just sitting here sounding out tack-o and tah-co. Glad I’m at home 🤣

I hadn't tried it well into adulthood. My adult sister has it her house, and I tried it.

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w3woody@reddit

It’s available everywhere here in the United States.

To be honest, though, the first time I had it was at a breakfast in Europe, and I don’t eat it unless traveling in Europe. (Though I confess buying some during the pandemic when our trip to Amsterdam was canceled.)

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vambot5@reddit

It became somewhat popular in the 90s with europhiles, then became a household name in the 2000s.

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You can find it at every major grocery chain in America. I know plenty of people who eat it, I personally find it too sweet. It’s not a big deal or hyped up at all.

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FlamingoInCoveralls@reddit

I had it in Germany in 1999 for the first time. I was 10. Told all of my friends all about it back home in the states, didn’t see it appear on US shelves for another few years (but I lived in a small rural town, we got a lot of things later than more urban areas).

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Jumpin-jacks113@reddit

I had it for first time in my 30’s. My wife bought some for a cookie recipe. I see it at a lot of stores, but we probably by some once every couple years to make a specific holiday cookie.

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fenwoods@reddit

Readily available but I guess there’s 20 households that regularly stock peanut butter for every one house that regularly stocks nutella.

I eat peanut butter with my breakfast every morning. I can’t imagine doing that with Nutella—it’s practically like spreading a candy bar over your food.

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rocky_repulsa@reddit

My friend growing up was born in Italy (his mom Swiss and his dad Italian) and I remember him having “chocolate” sandwiches at lunch in pre-k. I begged my mom for “chocolate” sandwiches and Nutella became a regular part of groceries thereforth

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Ezira@reddit

I had it in my house while growing up (Italian-American) but didn't have it until college when a roommate offered me some because I was under this terrible misconception that it was related to Vegemite lol.

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Tough_Crazy_8362@reddit

I discovered it like many here in the 90s, at a friends place. It went down in popularity for a while where I am because of their palm oil harvesting practices, but they’ve since rectified that and it’s surging in popularity again.

I like the snack ones that come with biscuits.

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Karfedix_of_Pain@reddit

How popular is Nutella in the US...?

It's on the shelves in basically every grocery store I've ever been to.

It's not as ubiquitous as peanut butter, but it's very readily-available.

...and do you remember why you bought it the very first time? Did you buy it because you saw an ad or was it a friend/family member who had you try it first?

Back in the 2000s. I was in my 20s and had never actually eaten Nutella. Everyone on the Internet was raving about Nutella and how amazingly good it was, so I had to try it.

Honestly, I wasn't impressed. I don't know how our stuff here in the US compares to what's overseas... But this stuff is very, very sweet. Basically tastes like chocolate spread. Not a lot of hazelnut flavor to it. Definitely not something I'd eat with any frequency.

Also, what do you eat it with?

Do Americans eat it with bread?

I've seen people put it on bread... But it seems to more-commonly be used for sweeter/desert applications. Maybe on waffles or pancakes or something.

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Thomver@reddit

It is available, but I don't know of anyone who eats it. I would say it's not very popular

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Nellrose0505@reddit

I don't keep it in my home. It's too rich. I do buy the little snack sized version that comes with the little sweet cookie sticks to eat it with. I think I first tried it in the 2000s. I just saw the little snack packs on the shelf, I've never bought a jar of it. Overall, it's good occasionally, but I prefer peanut butter on bread.

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Expensive_Drummer970@reddit

it’s definitely a thing here

it didn’t really take off until it because a tumblr trend in 2011-2012. i remember hipsters used to post Nutella on their tumblr. i first tried it because i saw it on tumblr and put it toast

i never recalled it before 2011. and ever since 2011 i’ve seen it come up more.

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mulahtmiss@reddit

It’s very popular! A lot of cookie/pastry shops in my area use it as a filling or flavor for their treats. It’s also in every store.

ZaphodG@reddit

I do peanut butter and jelly on a toasted English muffin as a quick breakfast. I buy a small jar of Nutella once in a while to have an alternative to fruit preserves. You can only use a little bit because it’s so sweet. It’s probably been 2 years since I bought any.

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PrincessModesty@reddit

It was 1985, and our next door neighbor was a German lady who introduced me to it.

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JanaKaySTL@reddit

It's everywhere, even generic store brands. It's way too sweet for me, so I prefer fresh peanut butter.

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deutschdachs@reddit

First time I had it was on a trip to Germany as a kid

This sounds like something you'd only do if already high af

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TheBimpo@reddit

Just sitting around with a bowl of raw white mushrooms wondering how to make them taste better. We've got butter and garlic...but what about this jar of chocolate?

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WestBrink@reddit

It's very popular pretty much across the US now. I do recall as a kid living in a rural area in the 90's, you couldn't buy it locally and none of my friends had ever heard of it. My grandmother, who was German, would bring several jars back every time she went back home for a visit, so I got to introduce several of my friends to it...

I honestly don't eat it regularly, my wife is the big consumer of Nutella these days. Generally just on bread, sometimes on pancakes...

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GSilky@reddit

I can't keep the Nutella ToGo packs on my shelf. I don't know if it's a couple of Nutella nuts, or a widespread hunger, but I sell a lot of it. More than RitzBits.

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GreatRecipeCollctr29@reddit

I think it started in the early 1990s. But for me, it was mid 1986 in Hong Kong as alot of products were popping up. I knew this spread was popular back then and ate it as a snack in the afternoon after play time or on the weekend. It's slogan was it is a healthy food, sokids were eating it during breakfast with bread. Few concerned moms sued Ferrero about false advertsing and how the ingredients misled children on late 2000s. The FDA issued a warning and corrected Nutella as a dessert but it shouldn't be part of children's diet.

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Traditional_Bee_1667@reddit

It’s popular here, but maybe not as popular as Europe. I discovered it when I was in Germany. We had it with pancakes and put it on baked goods.

I have to say Germany Nutella tastes better. I don’t buy it from the U.S. and instead find imports.

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DrFrankSaysAgain@reddit

We used to have it all the time until I realized that it is basically sugar. Now we buy another non sugar brand or only buy it occasionally.

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Cautious_Ad_6486@reddit

Why would you eat that?

It's the most unhealthy and disgusting thing the Italians have ever produced, with the possible exception of Berlusconi's bedroom.

It's been relatively popular in the States for about 20 years. I first had it when I traveled to France in 1997, and really liked it. It was difficult to find in the States at that time, but by around 2005 it has been easy to find. I think it's still a niche product, consumed by people Americans who have traveled to Europe.

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SecretaryBubbly9411@reddit

I’ve never had Nutella and considering how much palm oil it uses, it’s gonna stay that way.

SaveTheOrangutans

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ralphypod@reddit

Extremely popular, hate to say but it especially with women. All my sisters and Gf are crackfiends for it.

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StarSines@reddit

It's super popular but I've never had it because I'm allergic to nuts. I'm not a big chocolate person so I don't think it would be my thing

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machagogo@reddit

Pretty popular here. No idea first time I had it. Decades ago.

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halforange1@reddit

First time seeing it was in college in 2004. The dormitory kitchen had a jar of it. The rumor was that a student studied abroad in Australia and discovered Nutella. Then that student worked at the dorm kitchen and saw a list of available products from the dorm’s food distributor and DEMANDED that the dorm staff buy some. It was a gigantic hit. The dorm got one very large jar of Nutella each week and it was gone within two days. Almost everyone who made a waffle put some Nutella on their waffle. It took about five years before I saw Nutella in a grocery store. I thought it wasn’t available in the US, the food distributor had items from East Asia and South Asia that weren’t available in the US, so Nutella seemed super special at the time. I remember asking my high school friends if their colleges got Nutella too and I think the answer was no.

I like it on toast and put some in oatmeal.

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MrsBeauregardless@reddit

Yes, it’s popular here. In the 1980s, two of my sisters were exchange students in Europe. The one who had gone to Italy brought a jar home; that is how we discovered it. However, we soon discovered you could get it in local grocery stores.

I wouldn’t say it was a staple in our house like peanut butter, but we do definitely get it from time to time.

In my opinion, it is not as good as some other brands of chocolate hazelnut spread I have since found.

However, the name “Nutella” is what we use, regardless of whether we buy that brand. It’s kind of like Vaseline or Kleenex, in that the brand name has become the word most people use for the product, regardless of the name.

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odsquad64@reddit

The first time I had it, they were handing out free samples to students when I was in college. I usually put it on a sandwich with peanut butter.

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FrauAmarylis@reddit

I had a middle class roommate in college from Northern California. She introduced our other Midwestern roommates and me to lots of foods such as Nutella, solid white albacore tuna, seaweed, freezing those big globe grapes, etc.

Nutella has been around a long time. I don't buy it as I am not too sure what to do with it. We have PB and J in the US. Peanut butter has protein and is a pretty decent addition to wheat bread or a bagel for breakfast. If you want to sweeten it up you can add a little jam and it still has value as a snack or lunch sandwich. -- there isn't a way I have found to have it as the not-so-good-for-you addition to an otherwise decent breakfast or lunch food.

It really has so much palm oil and sugar I can really only justify as a part of a treat.

We used to get some on special occasions as a kid. My dad loved it, but we were kinda poor plus my mom didn't want us kids eating too many sweets, so it was rare. I get some occasionally (not actual Nutella, but the Aldi store brand), but I don't keep it around and haven't had any for a while.

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BelatedGreeting@reddit

Num num num. Was introduced to it by a German. Eat it on toast…or with a spoon.

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sics2014@reddit

Pretty sure it's in every grocery store.

I've never had it though or wanted to buy it. I was never that enticed even when it was super trendy.

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savvylikeapirate@reddit

I tried it for the first time as a teenager because my grandmother (who loves to travel) found a jar here. I love it so much that I can't be trusted with it in the house lol.

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warneagle@reddit

This is me with that cookie butter they have at Trader Joe’s that’s made from the biscoff cookies you get on airplanes. Good lord.

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Princesa_Slaya@reddit

It’s popular. There is a Nutella Cafe in Chicago

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That_Girl_Cray@reddit

Pretty popular I'd say. I see it everywhere and they have been coming out with different Nutella products.

I remember having it for the first time as a kid. We would eat it on bread.

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MortimerDongle@reddit

It's common but not as popular as it is in Europe, definitely less popular than peanut butter.

I don't remember exactly the first time I had it, I was a kid, but it's not something we normally had in the house.

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