This always felt a little shaky.

Splashed onto the scene with the explicit intent of operating low cost Trans-Pacific routes via ANC as Northern Pacific.

That Northern Pacific was itself a subsidiary of Ravn Alaska, an also recent startup running commuter routes in that state.

Ravn Alaska was reportedly a subsidiary of FLOAT Alaska, FLOAT standing for Fly Over All Traffic. Which, purely in my own opinion, is some real cringe branding.

Then Northern Pacific gets sued by railroad freight giant BNSF because they own the trademark Northern Pacific. I wouldn't have thought a fright railroad would be confused for an Alaskan airline by the average consumer, but then again, the only user of the Pan Am trademark nowadays is a freight railroad, so what do I know.

So they rebrand as New Pacific, which is clearly a rushed rebrand to avoid a full BNSF lawsuit but makes them sound like a startup offering cheap flights to NAN now that Air Pacific has fully rebranded as FJ.

And they're owned by, not FLOAT Alaska, but FLOAT Shuttle. An airline based in Pomona, CA that plans to run commuter services with Cessna Grand Caravans having bought out the assets of Ravn Alaska because apparently Ravn Alaska went bust in summer 2020.

Basically, it reads like the kind of aviation corporate mess that implies one of two things.

Either they're the kind of airline startup run by an entrepreneur with big dreams, no capital and a crafty corporate lawyer leading to an interesting company structure, to say the least.

Or they're a tax dodge for someone somewhere in this chain.

Either way, I bloody love a 757 and this livery slaps. So whatever they plan to do, I wish them well!