Hey, I don't work at AMD or their GPU marketing department. But if they want to make big inroads in the gaming market they need to do a couple of things:

1. high availability - good selection
2. Competitive price for stock cards ($499 and this would probably go down as the best launch in history.) and reasonable markup for AIB/OC/SUPERDUPER cards ($549-599).

You combine these two things and not only do people get the option to buy a reasonably priced card, but also the chance to talk themselves into a beefier cooler. AMD gets the PR best of both worlds where people will buy these cards (if performance numbers are somewhat accurate, if its close to 4080) and then rave about them to their friends. Their friends will then buy them etc. etc. This is exactly why cards like the 6950/6970, 7950/7970, later R9270 were so successful. They were affordable, and didn't maybe always have the best performance, but they were fun to tweak and hobby around with. Hell you could even unlock shaders on the 6950 and get a poor-mans 6970.

It would also help if AMD implemented some QOL with their software, and by that I mean refining what they have and trying to focus on stability and ease of use. Nvidia doesn't do great in this department, but at least they have something that seems to work relatively well. They also have focused heavily on features that solve problems, even if sometimes those problems are ones they kind of contribute to (DLSS/framegen/etc.), others are quite useful like shadowplay and broadcast, and generally, they just work. Though I have had my fair share of 20x24pixel replay syndrome. If AMD can focus on stability, compatibility, and the core features that many nvidia users rely on they will be able to pull a lot of that userbase.