Anyone else think the quality of BBC news online has gone down significantly over the last few months?

It's something people have always complained about on Reddit. Posts about how a story about some celeb is on the front page or whatever and that's only because it's the most read story or what have you. What I'm taking about is how they seem to be targeting a buzz feed audience with memes and ridiculous phrases. Look at this very important story about potential political espionage at the height of US government elections: http://www.bbc.co.uk/news/world-us-canada-40560803 The language used makes me feel like I'm reading a mates Facebook post. And don't even get me started on the snapchat style bullshit all over the Beeb sport Wimbledon videos. I'm just getting old aren't I?