Why is protein boosted food so popular right now?

To say that there is no turning point where food becomes healthy or unhealthy is utterly ridiculous. Food that supports the vital functions and wellbeing of the body and internal organs is healthy, foods that don’t work to this effect or have the opposite effects, are unhealthy. All else equal, eating a diet consisting of mostly whole foods for 5 years and comparing that with someone who eats a diet consisting of mostly UPF’s, it’s pretty obvious that one individual will be in a far better state of health than the other. This has been proven time and time and time again, and the fact I am having to explain this to you is beyond absurd. This unequivocally shows that there are healthy and unhealthy foods. Full stop. Since UPF’s were introduced to the Western diet, obesity, heart disease, cancer, stroke, diabetes, and whole host of other metabolic diseases have skyrocketed. It has been well-established for many years that this is largely caused by the increased prevalence of UPF’s in our diets. To deny this is to deny reality, simple as that. Now that we have cleared that up, onto CICO. The low fat trend grew when people realised that by reducing calories (fat being calorie dense) they could lose weight. These products were marketed as healthy. However we now know that a low fat diet is not healthy whatsoever and that fat is important for the healthy functioning of the body. Therefore the propaganda of CICO lead to people making unhealthy choices while believing them to be healthy, due to the notion that low weight = good health. This is the idea that is propagated by the CICO narrative, that 1000s of “fitness” influencers push into the market while promoting their highly processed chemical concoctions/protein shakes/bars etc. The overriding result of the CICO narrative was to inextricably link health with weight and caloric intake. The idea that all you need to worry about with regards to food is how many calories, or how much protein/fat/carbs they contain, is unbelievably prevalent in today’s society. Just check this comment section, or check the top selling health and fitness products on Amazon. Or check out any fitness influencers Instagram or Tik Tok page. Most of these “high protein” products are full of emulsifiers, artificial sweeteners, flavourings etc which have been proved to damage your gut microbiome and cause diseases, yet people think they’re healthy because they contain protein and are low calorie. My point is that just because something is low calorie or high protein, that doesn’t make it healthy.