Hi all!

I'm working on a project about Multitouch Attribution Modeling using Tensor flow to predict conversion over different channels.

In the project, we are using this dataset (https://www.kaggle.com/code/hughhuyton/multitouch-attribution-modelling). However, we cannot find any formal reference (published paper or something similar) to make a proper citation. I have searched on Google a lot… really, a lot.

Does anyone know what is the origin of the data or if is it referenced somewhere?

Thanks for the help.