RTX 5090 Blackwell - Official Price

all of this makes sense, not saying i like it but i see where nvidia is going with this. they have a war on 3 fronts: consumer gaming, AI inference/generation, and AI training. on the gaming side, they have to contend with intel, amd, and their previous gen cards. more gamers are realizing they're older cards are more than enough for 90-98% of games on the market at high/max settings, which might explain why intel's cards are only trying to match the 4070 in terms of raw gaming power. amd is poised to release another gen of cards, and the 4000 series is so good that honestly there may be tons of folks not wanting to upgrade (hell the 3000 series is still more than enough for most new features in games). on war front 2: they have AI inference and generation. they see there is a fast growing market for local AI with average consumers and they see apple has the jump on that market with the their M-series of chips and unified ram. the one thing apple isn't doing is directly targeting those types of customers, but instead they are plugging apple intelligence. So nvidia is "striking while the iron is hot" and directly targeting those consumers with their digits project. and on war front 3: they still have dominance with their A series cards among big tech firms and startups that want to cash in on the AI gold rush. this is a delicate area because not only do you have competition from AMD that wants to dethrone you in that area, but you also have consumer grad cards that are currently being used for inference and generation. they can't let these cards compete with their highend A series of cards that cost $20k+. I don't expect to see higher vram in their future gen gaming cards for local AI, just enough vram to run AI that's built into the card for DLSS and other systems. Even though this sucks, their project digits seems very promising, either that or an M4 mac mini pro. Either way, I feel less inclined to buy a 5090. I'm really waiting for some tech reviewers to get a hold of the 5090 before launch. I feel like those reviews are going to make or break that card (and maybe the whole 5000 series). which doesn't really bother me. My 3090 is a beast and honestly ray-tracing in 4k wasn't enough to make me upgrade to the 4000 series and even though i like that they have a new card in a sexy slim 2/2.5 slot configuration, I'm on the fence about whether or not i even need the performance of the 5090 if digits is where they are trying to steer AI consumers to. Time will tell i guess.....