Someone is going to be disappointed
Posted by defaultusername111@reddit | thegrandtour | View on Reddit | 136 comments
Posted by defaultusername111@reddit | thegrandtour | View on Reddit | 136 comments
Icecold62@reddit
I think a lot of people..... like I enjoy hip, trendy cars in the right space. But a jag is supposed to be Bonds car.
burwellian@reddit
Nah, Bond drives Aston Martin's.
Jags are Bond villains cars.
Expensive_Welder_338@reddit
Turning an object of want into an appliance
FredKMasayoshi@reddit
Oh brilliant U utter utter utter Well i guess it's still jaguar isn't it XD
pac4@reddit
I hate how some letters are upper-case and some are lower-case. This looks like a doodle that took all of 7 seconds to create.
thepandaken@reddit
this should be considered cultural vandalism
KevinAbillGaming@reddit
Clarkson, he'll never say "Jaaaaaaag" after this.
---TC---@reddit
They just killed Jaaaag
rufflesloco@reddit
This cat is dead.
jake_azazzel@reddit
It's an ex-cat
NeuralFlow@reddit
The cat is no more. It has ceased to be.
LessWorld3276@reddit
It's singing with the choir eternal! It's pushin' up the daisies!
Kevinator24@reddit
What’s its name? Dead
leighleg@reddit
Jaguar.
Nghbrhdsyndicalist@reddit
It‘s just pining for the fjords.
Ja4senCZE@reddit
It's expired and gone to meet its maker.
rufflesloco@reddit
Ski-bi dibby dib yo da dub dub Yo da dub dub
gefahr@reddit
No.
Bourbonaddicted@reddit
The cat identifies itself as a fridge now
RonanH69@reddit
Erwin Schrödinger has entered the chat...
manhatim@reddit
Makes me as limp as a used tea bag
SherlockWolfenstein@reddit
Oh, I'm terribly sorry, I appear to have forgotten my wallet. I say, why don't you pay the bill and I'll go and charge the EV JAAAAAAAAAAG
RatedXrdStrive@reddit
So its not a JAAAAAAAAAGGGG
now its a jag
Shakes-Fear@reddit
Are they still going to be Jaaaaaaags though?
vitulinus_forte@reddit
A Jooooggg
After-Bumblebee@reddit
What matter of unholy things went on in the execs' heads when they approved this?
Lewinator56@reddit
I suggest you watch the rebranding advert...
Looks like jaguar is either making perfume or sex toys now...
Candayence@reddit
Why not both? Perfume in a sex-toy shaped bottle.
Vertigo666@reddit
Sex -Panther- Jaguar!
mcpusc@reddit
it stings the nostrils.... in a good way
Candayence@reddit
Shaguar.
nagi603@reddit
"If the fragrance is not to your liking, the shape might still be"
grubas@reddit
Sounds like an exec is trying to explain away his affairs.
"Oh no, the dildos, those are cause I work for JAAAAAAAG!"
Lewinator56@reddit
Making a whole new meaning for 'lets hop in the jaaaaaag'
NeuralFlow@reddit
Nothing. Not one thing.
Mental_Medium3988@reddit
Board don't mind, board don't mind cocaine.
Adduly@reddit
I wonder how many hundreds of millions this rebranding cost too.m
Haenkster@reddit
I assume they had some borrowed paintings in the trunk, so it was essentially "free".
ITdoug@reddit
My favorite part of half the logo is blocked lol
djgorik@reddit
Are you trying to say it's not part of the logo?
M4rheeo@reddit
Jaguo
FlorpFlap@reddit
Jaguc
Limeddaesch96@reddit
Jag-yuck is right considering their move towards a fully EV lineup
Substantial__Unit@reddit
What's the point of this post lol
ITdoug@reddit
You're not interested in buying a JAGU/
Aperson3334@reddit
Excuse you, it’s spelled JaGUC
Substantial__Unit@reddit
Nopers
ITdoug@reddit
That's unbelie\
FordTaurusFPIS@reddit
It's better blocked, trust me
Jjzeng@reddit
Thank god we didn’t have to see more of that abomination
PixelatedBrad@reddit
My biggest gripe is why is there a capital G and U in between two lowercase A's?
EncryptedPotato@reddit
joguor
J_CC3@reddit
Someone asked this on Instagram and the Jaguar intern running the page responded with some BS artsy fartsy crap
Crowlands@reddit
Simplest answer they should have given would have just been that a capital A looks like that in that font, while it'd still look a bit odd it'd be a fair rationalisation for it.
Lady-Seashell-Bikini@reddit
Eez round
akechi@reddit
The same reason the 7-11 logo has a lower case n amongst all upper case letters.
PixelatedBrad@reddit
Well, we're all waiting for the reason...
i_love_pencils@reddit
IT’S A GUUUUU!
Crowlands@reddit
It's one thing if they want to try a new font and even to rework the look of the cat itself, but dropping the big cat entirely from the logo is simply idiotic.
Squa1l0g@reddit
baaaaaaaaad
JCD_007@reddit
That new logo is one of the worst things I’ve ever seen.
pozzowon@reddit
They saw the state of the NFL's Jacksonville Jaguars and decided to die harder
Not_Gunn3r71@reddit
JoGUor
Saizou1991@reddit
A legendary company destroyed . Just why ?
Bombadilo_drives@reddit
The Ftype is a great deal right now but finding a manual convertible is driving me insane.
QTsexkitten@reddit
Yikes
cappo3@reddit
The rebrand is indeed sad.
The all-EV thing may work, if the EU and other regulators end up imposing the ICE-ban in the 2030s. This strategy ain’t gonna pay otherwise.
JWoolner76@reddit
Did I read somewhere that BMW had stopped further developing EV, not sure if it was just here-say though
Deivids15@reddit
Most manufacturers lose money on every EV they sell. Porsche is reportedly scaling down as well.
It's not the big trend that everyone thought it would be. Most people are ok to drive smd buy new ICE cars
FartingBob@reddit
There's just a limited size market for people buying new electric cars that are very expensive. Most people can't afford them and a good chunk of those that can don't want one.
ewdawg1@reddit
Absolutely. Porsche are now introducing IC Taycans and other models that were slated to be be EV only, and Merc is moving from the proposed 6 cyl hybrid E Class (E63) to a V8 mild hybrid in recognition that this is what their customers want from them.
European car manufacturers cannot compete with Chinese brands in the EV market, but China cannot match European IC models without many years and billions in R&D.
I expect, with their EV sales faltering, we’ll see pressure put on EU legislators by the premium German brands to pedal back on the EV-only vision, and it might work given how key they are to the German and wider European economy.
nagi603@reddit
Nah, they just have to mandate plopping a factory in China and magically other companies now have the tech. Like with all other things.
JWoolner76@reddit
Mentioning China is interesting, I’ve seen some really good looking EV cars that are appearing, in particular one called a BYD Leopard, it’s like a top of the range landrover looks awesome and is priced around 50,000 dollars. China have a massive r & d pointing to EV cars for domestic use, and they have all the manufacturing things required in their own borders so don’t require any imported materials to build them. Personally I still don’t like the idea of electric cars they lack charisma and have now wow factor except acceleration but that doesn’t compete with the roar of a good exhaust note lol
dontcomeback82@reddit
Nah, it will continue to scale up and replace ICE for most new car purchases, it’s just gonna take a while
nagi603@reddit
And also IIRC the German gov announced that the phase-out has to be re-evaluated. Before their big companies are fail.
DeusExPir8Pete@reddit
No I can confirm from a meeting I had less than an hour ago that this is bollocks. True a lot of OEM's who said they would stop ICE cars by 2030, have retracted that and will do ICE models, but its the lower end OEMs.
JWoolner76@reddit
Ahh well that explains it, personally I hate the idea of EV and I do believe if the government didn’t have their heads stuck up their own rectums in love with it hydrogen would be a very plausible conversion, I think if memory serves me correct Iceland have adopted it with open arms over the last 10-15 years so it’s proficient there.
fuckmywetsocks@reddit
'It's okay I drive a Jaaaag'
'Oh that makeup brand?'
Another great institution in motoring in the ground.
Drag0ngam3@reddit
Welp, looks like JAAAG owners will no longer borrow money from me.
Shot_Arm5501@reddit
Well I’m pissed off now
itshighnoon94@reddit
I love the brand Jag, but what the hell are they trying to accomplish with the rebrand and the forced diverse new marketing?
It’s not a Jag anymore and people will sure as hell not pay Jag money for something that isn’t a Jag.
Instead of mildly untrustworthy gentlemen, their market is going to be… what exactly? I- I can’t even
texan01@reddit
so they are ditching instant brand identity, to generic KMMMMM script?
YesWomansLand1@reddit
No, jaguar has been corporate slop-ified.
Moppyploppy@reddit
When people ask why the trio stopped TGT I'm going to just show them the new Jaguar "commercial" and say that's why.
dhill2967@reddit
Literally brand suicide…
beanz_123@reddit
Joguor
TLunchFTW@reddit
Aren’t their electrics bad enough already? But now you’re going to make the whole car run off electrics lmao
redheadartgirl@reddit
They sure are
HurryPrimary5167@reddit
This should be a case study for “How to ruin a brand”.
Their new logo sucks. The original “jaguar” logo gave a special vibe and this new one is nothing but a font.
Hopsasaaaa@reddit
That would look ridiculous.
Parmigianoooo@reddit
jagur is kill
freelanceisart@reddit
I really feel like I need to tell ad companies these aren’t logos, it’s just text.
Like yes I know it CAN be a logo but it’s just a different font and worse than it was.
blaster915@reddit
It's gone from elegant classic estate design to young cheap cars for youths with this design. That sucks.
IVCrushingUrTendies@reddit
It looks like a electronic / appliance company now
Adduly@reddit
Haha well that's pretty much what they are
Very cool electrical appliances but that's what EVs are😅
orbital0000@reddit
Very cool?
Adduly@reddit
Haha I get your point, but they can be cool. Top tier EVs have insane performance which is cool. Being an EV isn't cool in of itself. Looking at you G-Wiz
HyenaArticle@reddit
Jaguar spend so much money on ads and a new image that they forgot to do a target group analysis
rechoflex@reddit
The logo looks like it’s more for a clothing line than a car manufacturer.
NeuralFlow@reddit
Mark by marc for MARK from Marcos by M for Marcus by Mark
Ignition1@reddit
Anyone remember: "Jaguar...yes Jaguar...how it's spelt"
Anderson22LDS@reddit
What a fucking travesty this is.
Kindly_Formal_2604@reddit
Are they really mixing capitalized and lowercase letters in the new logo? The fuck man.
Kindly_Formal_2604@reddit
JAGUO
Over_Pizza_2578@reddit
Look at how they massacred my boy
ActivationSynthesis@reddit
That is simply awful
daltoze@reddit
Looks like a vacuum cleaner logo lmao
SameChard3074@reddit
From a jaguar to a pussy
nwebster85@reddit
Someone simply lost their cat and has simply borrowed this cat to return it later….
timeshifter_@reddit
God, I'm so sad to see freaking everybody's logos get super simplistic and lose all their identity. It makes no sense, it defines your brand, why would you remove what makes you stand out?
somedudebend@reddit
Yes, because Jag’s only issue was logo font. Everything will be good now.
M4rheeo@reddit
an obvious fail... they couldve went with two other options...
Jag_tailpower or
Jag_headsocket
Qwayze_@reddit
Looks like a condom brand
bucky-plank-chest@reddit
Joguar.
I've got a Joooooog.
unclerico96@reddit
Circling the drain
pies1123@reddit
A thousand James Bond villains weep
kerplunkerfish@reddit
Ugh
gary_mcpirate@reddit
Looks like the logo of a startup tech company
LeSunFury@reddit
Jogurt
Bsause7@reddit
Hello. My name is Someone
hatlad43@reddit
No more Jaaaaaagggg
It's 👉jaguar👈 now
Cloudsareinmyhead@reddit
No. It's JaGuar
txoii@reddit
Timid Feline
kilzoqT@reddit
i hate this new simplified/minimalist brand logo stuff it just looks so bad and looks like they didnt even try making a good design, even the new car designs themselves are getting minimalist and boring and jist look shite
mgwooley@reddit
The jaguar is still the logo. These articles are focusing on the typeface
naptown21403@reddit
and another automaker bites the dust courtesy of DEI
A1eafFa11s@reddit
“We must not stop until every last bit of soul has sucked from the car industry”
Wunderbliss@reddit
JaGUaR
Collapsing_cosmoses@reddit
They're on hrt
MilesAhXD@reddit
Another downfall
tri_9@reddit
I have poor vision and all I see is “JOGUO”
n0h0m0n00b@reddit
Boo
QuantumDonuts257@reddit
It’s me, I am someone
Seriously though the old one was cool, why change it?
Moaoziz@reddit
To quote a comment from another sub: It's a sex toy font and they should have taken the opportunity to rename themselves Cougar.
V_LEE96@reddit
The all EV thing is so dumb
SubjectiveAssertive@reddit
I don't believe all EV is dumb.
This logo however...