Do you hate webinars?

Posted by fyzzy44@reddit | sysadmin | View on Reddit | 89 comments

Here with a research questions for y'all, cause I am out of ideas. I am in charge of marketing for a small SaaS company in Canada and we've recently started focusing on engaging with IT persona like Sys Admins, Directors of IT, CIO, CTO or VP of all things Digital. While for other job titles, it was always fairly easy: you share some cool stats from a reputable thought leader or Big 4, invite them for a webinar or offer to expand on a topic during Lunch and Learn. With IT people - it's just quiet. No one is engaging via emails or ads, or landing pages. Where do you guys go to learn? What media sources are relevant? Which platforms? How do I crack this code so I won't get fired☺️