It’s easy to see brands copying each other’s exterior design choices, like ditching your logo and instead spelling out your brand name on the rear end e.g. Lexus, Chevrolet, Ram, or splitting your running lights and headlights e.g. Jeep, Hyundai, Chevy or just totally fucking up the front facia a la BMW or Lexus.

I’ve assumed this happens because there are only a handful of designers or design firms that circulate through the industry and that they just apply their ‘style’ to whichever brand they’re currently working for. Is this what’s happening?