What day rates should I charge to give a presentation?

Posted by CameramanNick@reddit | AskUK | View on Reddit | 15 comments

I've been asked to give a couple of presentations on technical subjects.

My qualifications are that I have contributed to a globally recognised reference book in the field which is published by a prominent professional organisation (I am not a member). I have written a large number of technical articles in the trade press, including analysis, review and editorial. The subject area is quite deep. I have been recommended for this by someone else who can't do it, and I would not know any other person I could honestly recommend to give this talk.

I am being asked to do this by a large, profitable company. I will be presenting to invited guests at a smaller company which is a customer of the large company. This is happening because the larger company has just launched a new product range and my talk will help people understand why the new product is useful (which I think it is, genuinely). There is undeniably some degree of promotion going on here.

The presentation will be in two 45-minute segments and I'm likely to do it a few times. I'll rock up with a slide deck and a few practical demonstration items. I don't know what the audience size is but I'd expect under 100, likely a few dozen a time. I will be travelling both locally and short-haul to do this.

What do I charge these people? Do I need to give any more info about the situation to work that out?