Imagine a Sushi restaurant style conveyer belt that sends food through each row in the cinema curated for the movie. Are the characters eating a scrumptious meal you want to try? The theater can time it to arrive at just the right scene. Want to try some of the milk you see in No Country for Old Men? Boom. Milk.

I mean we already have cinemas with menus and waiters. I believe this is the next step from 3D.