This is how you bankrupt Reddit

Posted by silverbullet20@reddit | RedditAlternatives | View on Reddit | 140 comments

In order to convince a Reddit user to switch to an alternative, we must identify something Reddit is inherently weak at—something they cannot fix, no matter what, because their entire business relies on it. For example, when DuckDuckGo (DDG) started, they knew they couldn’t simply say, “Here’s another search engine supported by ads, just like Google. Please switch.” Instead, they focused on an area where Google was weak: privacy.

Since Google’s entire business model revolves around selling ads, and ads require extensive personal data collection, Google cannot adopt a “we will not violate your privacy” approach because it would conflict with their core business of data collection.

So, what is Reddit's weakness that an alternative can leverage to differentiate itself from Reddit?

Let's explore:

  1. Federation: This won't work because 99% of users don’t even understand the problem it solves. It’s far too technical. If your grandfather can’t log in and use the product without assistance, it’s too complicated for the average person.

  2. Open Source, No Venture Capitalists: Again, this is too niche and "inside baseball" for the average Reddit user. Only a small group of tech enthusiasts and nerds care about this.

So, what’s the solution? Cloning Reddit with a fresh coat of paint and promising to be ethical and honest won’t work—everyone claims that. Simply copy-pasting Reddit content to a new platform won’t work either because you’ll always be playing catch-up.

The key is to find something Reddit, as a company, is inherently bad at and something they can't fix, no matter how much money they invest, because it’s incompatible with their business model.