Quote from the article.

Barak Richman, professor at George Washington University’s law school, called the US government’s ad tech lawsuit a “fascinating case that is harder and perhaps more important than the Google search case.”
“It illustrates the policy tension of what happens when a company creates a new market, which is presumptively good, and then hardwires the market for self-advancement, which is presumptively bad,” he said.

Google has passed from beneficial to tech growth to just being a monopoly bent on holding control. Gone are the days 'just do good' and caring about the users. Time to start breaking up these massive tech companies.