"Hide the pain Harold". Dude's a Hungarian retirie. Did a series of stock photos that blew up ten years later as the memes, and he eventually made a sort of second career out of it. Even gave a TED Talk. Pretty cool that he seems to be trying to turn being a meme into a positive message:

"It’s an unusual career to start as an engineer and end as a meme guy,” he reflects. His thoughts on meme culture? “Memes are a relatively new phenomenon. But in reality, it’s as old as humanity – only the media has changed. In ancient times, people told jokes in the pub and caricatures were printed in newspapers. The only difference is that in the internet age anybody can be a meme.”