How is Budlite going now?

> I guess that beer can thing was a really big deal to some people Speaking even as a liberal who despises most right-wing culture war stuff, from what I hear it's a lot more than just a beer can with a trans person on it. To start with, I suspect many "mainstream" beers in the US are struggling right now, as local breweries and various smaller brands are growing in popularity due to higher quality (again I can't speak from experience because I don't drink beer, but this is what I've been told by those who do). Enter the Bud Light campaign, in which not only do they take a position that is wildly unpopular among their primary demographic of low-income right-wingers--trans people are cool, actually--but also the whole broader theme of the marketing campaign is that Bud Light "doesn't want to be the trashy beer of frat boys" any more and wants to be seen as a higher-class quality brand. This not only offends the "frat boy" types because it portrays them as trashy and unwanted ("if you don't want my business, I won't give it to you"), but it also fails to appear to the urban liberal types they're wanting it to because, well, it's still cheap shitty beer no matter what the ad says. So they gave up their core demographic and gained pretty much nothing for it. In summary: right wing boycotts are unjustified "culture war" bullshit 95% of the time but this one might be in the other 5%.