How do y’all feel about the usage of the word “y’all”?

As an Englishman “y’all” isn’t something that is said in British English. Seeing someone write “y’all” immediately identifies the user as an American. I remember the last time I travelled in the US around 10 years ago, I only heard “y’all” said in the southern states simply as a contraction of “you all”. However, I see the word being used everywhere and replacing other words as well. I’m seeing people using “y’all” instead of ‘all’, ‘you’, ‘ your’, ‘you’re’, ‘everyone’, ‘everybody’… for example I recently saw the sentence “who is y’all favourite YouTuber?”.